Take a look at the path of the most marketable superstars in the NBA at the moment: Lebron James: McDonald’s All American; drafted out of high school; signed a $90 million shoe deal with Nike before playing one minute in the NBA. Kobe Bryant: McDonald’s All-American; drafted out of high school; demanded a trade to …
“Started from the bottom, now we here” – Drake Similar to the Sacramento Kings rebranding efforts that we covered last week for WWS #40, the Raptors underwent their own rebranding effort over the summer that culminated into Drake being named a global ambassador of the team, and being awarded the 2016 NBA All-Star Game. The …
There was no Twitter, no Facebook, and no blogs when Mike D’Antoni was hired as coach of the Phoenix Suns in 2003. I’m assuming the news was reported in the more traditional way – a front page of the local sports page, a segment on Sportscenter with brief footage of the press conference, and a …
We briefly covered James Harden’s shock trade to the Houston Rockets last week from a social media standpoint. Yet the response that night paled in comparison to the impact he had on the court in his debut week for the Rockets. In his opening game last Wednesday, he scored 37 points and added 12 assists. He …
Last week David Stern announced that he would be stepping down as the NBA commissioner in 2014. He will have spent 30 eventful years on the job with some highs and lows. Like him or not, Stern is a serious brand building son-of-a-gun. In fact, I’m a little scared of the man. It’s hard not to …