Marketing in the NBA: From Mid-Major to Major

Take a look at the path of the most marketable superstars in the NBA at the moment: Lebron James: McDonald’s All American; drafted out of high school; signed a $90 million shoe deal with Nike before playing one minute in the NBA. Kobe Bryant: McDonald’s All-American; drafted out of high school; demanded a trade to …

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Toronto Raptors Rebrand: Drake

“Started from the bottom, now we here” – Drake Similar to the Sacramento Kings rebranding efforts that we covered last week for WWS #40, the Raptors underwent their own rebranding effort over the summer that culminated into Drake being named a global ambassador of the team, and being awarded the 2016 NBA All-Star Game. The …

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