Super Bowl

Do Super Bowl Commercials Work?

  With a 30 second Super Bowl spot costing upwards of $4 million, the question remains: is it worth it? At some point, the cost of the commercial has to outweigh the financial benefits, and having a Super Bowl commercial is only for company bragging rights. Maybe we’ve already hit that turning point – after …

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Super Bowl 48: Branding Stakes

On the field, Super Bowl 48 this Sunday in New York seems like the unstoppable force of the Denver Broncos offense meeting the immovable object of the Seattle Seahawks defense. We did a brand check after the first four games and midseason. Then, we discussed the importance of the relationship between quarterback and head coach …

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