Social media is dominating the digital marketing scene and the online photo sharing platform Pinterest is becoming a popular tool for companies to include in their social marketing strategy to grow their business. When formatting a social marketing strategy, most content marketers go for the usual suspects (Facebook, Twitter and Google+). But with over 70 million …
Hashtags (the hash symbol – #) first appeared in 1970, and was originally used in computer languages to denote groups and labels. And while the hashtag has taken on a life of its own after crossing over to pop culture, it still retains the core of its initial intentions of grouping and categorizing. Except in this …
It’s the holiday season, and we sports marketers have plenty to celebrate because our favorite social media platforms for sports brands have gifted us with three enhancements. Here are three social media launches and updates you can’t miss and how you can use them. 1. Pinterest Secret Boards Finally, Pinterest has granted us the ability …
While at dinner last night with mobile developer Elijah R. Young and professional wrestler Navy, I was asked how I would market a professional wrestler who was making a fresh start. What a question right? I enjoy wrasslin’ and recognize the impact Jim McMahon had on the business, but I had never thought about marketing …
If you’ve been sucked into the voracious black holes of procrastination otherwise known as Pinterest or Instagram, then you probably want to stop reading right now. Because now there’s – get this – Pinstagram. Are you frightened yet? I am. Pinstagram is the brainchild of Pek Pongpaet and Brandon Leonardo, and was the kooky result …
If you’re at all engaged in any kind of social media, you’ve probably heard at least one person talk about Pinterest and all the great stuff on it. This image-heavy site, full of ideas, tips, tricks, and general domestic “eye candy,” is a rich source of inspiration and information. No shocker here: it’s a massive …
Brands and agencies worldwide are flocking to Pinterest so they can establish their presence on the image-driven social network. Sure it’s cute, but Pinterest is more than your girlfriend posting pictures of her latest pot pie. The social network is a powerful tool that will get your brand in the eyes of a buying demographic. …
As a business professor, I am interested in how today’s college student learns. What I’ve found is that regardless of the type of student (adult, traditional undergrad, graduate, MBA etc.), it is helpful to create communication channels outside of the confinements of the Online or traditional classroom. Below are four ways to engage students through …