rebranding

Sacramento Kings Rebrand: Shaqramento

by

We’re going to be the first cashless arena…come in with your phone, you know where your seats are, you know where the bathrooms are, the best concessions…we’re going to have the best arena in the world – Shaquille O’Neal Almost a decade after a heated playoff rivalry that produced an iconic shot and a “Sacramento …

Read more

3 Small Rebranding Tips That Create Big Change

by

Sports fans are no newborns to the rebirth of their favorite brands. While some transformations have been more successful than others, it’s true that rebranding and remaining relevant can be tough, but it’s not impossible. Here are a handful of tips worth trying in your next sports marketing rebranding campaign. It can be as simple …

Read more