Control Your Brand Message With An Integrated Marketing Strategy

HAVING AN INTEGRATED MARKETING STRATEGY IS ESSENTIAL Twitter. Facebook. Snapchat. Video. Content marketing. With so many platforms available for your digital business to distribute content and develop relationships with customers, you’re probably constantly analyzing which is right for your company. Beware of missing the forest through the trees. The goal of marketing – whether through …

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#NaoTalks: Ted Rubin's New Way to Social Marketing

Ted Rubin is a veteran in the game of social marketing. He’s well known for being a brand strategist, keynote speaker and social media marketing influencer, but Ted is most recognized for creating the term  Return on Relationship™ – a social marketing principle centered around the relationship between brands and their audience. Return on Relationship™ or ROR comes after …

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Facebook Pages: The Call to Action for Business

  FACEBOOK PAGES’ CALL TO ACTION REPRESENTS A NEW OPPORTUNITY FOR BUSINESSES Facebook introducing a new call to action (CTA) button for their Pages section going into 2015 represents the social network’s most significant upgrade for business in years. The CTA button is another step in answering Facebook (and social media’s) biggest question of how …

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Marketing With Millennials – The Sleeping Giant

Marketing to Millennials Takes Savvy and Understanding Millennials get blamed for everything these days, from the economy to being lazy. But take a look past those initial stereotypes and you’ll discover a generation that is willing to get behind brands – if those brands understand how to unlock them. But first, let’s take a step …

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7 Tips to Running an Effective Social Media Strategy

The following post is a guest post from social media marketing professional, Lisa Henderson of Simply Social_LA. You’ve heard  great things about integrating social media into your business. You’ve heard all about it’s benefits and you’re thinking you’re ready to go for it.  BUT, where do you start? The world of social media can be a …

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Nao Talks: Erin Richards-Kunkel & the Shift in Social Media Marketing

The Face of Social Marketing is Changing We hate to be cliche and say that the internet has changed everything, but we don’t know any other way to describe the impact the world wide web has had on…well, the world. From the way we receive our news to the way we communicate, the internet has …

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