HAVING AN INTEGRATED MARKETING STRATEGY IS ESSENTIAL Twitter. Facebook. Snapchat. Video. Content marketing. With so many platforms available for your digital business to distribute content and develop relationships with customers, you’re probably constantly analyzing which is right for your company. Beware of missing the forest through the trees. The goal of marketing – whether through …
Ted Rubin is a veteran in the game of social marketing. He’s well known for being a brand strategist, keynote speaker and social media marketing influencer, but Ted is most recognized for creating the term Return on Relationship™ – a social marketing principle centered around the relationship between brands and their audience. Return on Relationship™ or ROR comes after …
FACEBOOK PAGES’ CALL TO ACTION REPRESENTS A NEW OPPORTUNITY FOR BUSINESSES Facebook introducing a new call to action (CTA) button for their Pages section going into 2015 represents the social network’s most significant upgrade for business in years. The CTA button is another step in answering Facebook (and social media’s) biggest question of how …
According to Doc Brown from Back to the Future, technology is falling short on many of its promises. For crying out loud its 2014. Where is my hover car?! Lucky for us, there are some technological advancement that have been made that we can get excited about – specifically on the internet with social media. …
SELFIES GO VIRAL What is the most retweeted tweet of all time? What was the most viral content of 2014? What do the previous two questions have in common? The answer to both is a selfie. Ellen’s selfie at the Oscar’s with a group of nominated actors and actresses, to be more specific. A selfie …
Marketing to Millennials Takes Savvy and Understanding Millennials get blamed for everything these days, from the economy to being lazy. But take a look past those initial stereotypes and you’ll discover a generation that is willing to get behind brands – if those brands understand how to unlock them. But first, let’s take a step …
We live in a world where almost anything we need answers to can be found online. Anything from our automobiles, our allergies and even our ancestors can be discovered. With the click of a mouse we have access to not only information pertaining to us, but info about the world around us. Because the internet is …
The following post is a guest post from social media marketing professional, Lisa Henderson of Simply Social_LA. You’ve heard great things about integrating social media into your business. You’ve heard all about it’s benefits and you’re thinking you’re ready to go for it. BUT, where do you start? The world of social media can be a …
BUYING FOLLOWERS IS A GRAY AREA The rule of thumb is that buying followers is generally looked down upon. Especially in social media, where the buzzwords and ideals revolve around building an organic following. The key idea of social is that you become an influencer or thought leader in your genre because of the quality …
The Face of Social Marketing is Changing We hate to be cliche and say that the internet has changed everything, but we don’t know any other way to describe the impact the world wide web has had on…well, the world. From the way we receive our news to the way we communicate, the internet has …