As we go into the 2014 NFL Conference Championships, there is one commonality between the Denver Broncos, New England Patriots, Seattle Seahawks, and San Francisco 49ers: the head coach and the quarterback are the face of their team, franchise, and ultimately, the fan experience. The NFL is known as a quarterback’s league, but I’d …
Becoming adept at navigating social networks can transform the brand of a retired athlete from “has been” to “savvy navigator.” I recently wrote an article that explored how active athletes can use social media to become fan favorites. In this article, I cover how retired athletes can continue to grow their brand by staying active …
Some marketers may think content marketing is easy, but making mistakes in such an important facet of marketing is even easier. We’ve put together four common mistakes made by content marketers so that you can avoid the pitfalls and be a sports marketing rock star when creating content. 1. Valuing Quantity Over Quality Lots of …
Influence marketing is all the rage right now for brands — and for good reason. If you get an influencer on your brand’s side, the possibilities for generating more business are multiplied. Consumers trust those social networking superstars because of their reputation for recommending great products, and brands trust them to spread their positive opinions …
According to a survey conducted by Web.com and National Association of Women Business Owners, some 81% of women business owners (WBOs) say they’re optimistic about their business performance in 2013 — 66% of them are more optimistic than they were last year. Additionally, 73% plan to invest more in marketing in 2013. When asked about their …
Lights, camera, Vine. If you’ve heard of this app entering the branding strategies of major companies but have no idea what it is or why marketers are crazy for it, then you’ve come to the right place. We’ll look at it from a sports and entertainment perspective, but most of these tips span industries since …
Here’s a roundup of this month’s sports and entertainment news highlights, including updates on neverending stories like the Lance Armstrong saga and the Manti Te’o love…er…Bermuda Triangle? Yikes. Entertainment Weekly reports that Lance Armstrong turns down appearing on ‘Dancing With the Stars.’ Even if there’s no more Tour de France for Lance, at least he’s got a …
Memes are hard to ignore online, which is why you shouldn’t miss out on including them in your social media sports marketing mix. What is a meme, you wonder? A “meme”,” rhyming with “theme,” is a cultural symbol or social idea that is compelling and shared. It often includes wit and illustration that references current …
The professional social media network LinkedIn has made big strides in creating a brand-friendly space. With the recent addition of company pages, the opportunities for brands in both the sports and entertainment marketing field are endless. Here are ways to optimize your company’s presence, as well as your client’s brand, on LinkedIn. 1. Simple is …
What to do when the business’s worldview clashes with your customers’ If “[y]our job as a marketer is to figure out what your prospect’s biases and worldview and fears and beliefs are, and as a salesperson, is to help them know what you know,” then your challenge as a marketer and salesperson is unique if …