NFL Branding: The QB and the Coach

  As we go into the 2014 NFL Conference Championships, there is one commonality between the Denver Broncos, New England Patriots, Seattle Seahawks, and San Francisco 49ers: the head coach and the quarterback are the face of their team, franchise, and ultimately, the fan experience. The NFL is known as a quarterback’s league, but I’d …

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4 Content Marketing Mistakes in Sports

Some marketers may think content marketing is easy, but making mistakes in such an important facet of marketing is even easier. We’ve put together four common mistakes made by content marketers so that you can avoid the pitfalls and be a sports marketing rock star when creating content.   1. Valuing Quantity Over Quality Lots of …

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4 Ways to Turn Your Clients Into Influencers

  Influence marketing is all the rage right now for brands — and for good reason. If you get an influencer on your brand’s side, the possibilities for generating more business are multiplied. Consumers trust those social networking superstars because of their reputation for recommending great products, and brands trust them to spread their positive opinions …

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Lance Armstrong, Katie Couric, and Beyonce Headline January's Entertainment News

Here’s a roundup of this month’s sports and entertainment news highlights, including updates on neverending stories like the Lance Armstrong saga and the Manti Te’o love…er…Bermuda Triangle? Yikes. Entertainment Weekly reports that Lance Armstrong turns down appearing on ‘Dancing With the Stars.’ Even if there’s no more Tour de France for Lance, at least he’s got a …

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The Marketing Power of Memes in Sports

Memes are hard to ignore online, which is why you shouldn’t miss out on including them in your social media sports marketing mix. What is a meme, you wonder? A “meme”,” rhyming with “theme,” is a cultural symbol or social idea that is compelling and shared. It often includes wit and illustration that references current …

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Does LinkedIn Fit Into Your Marketing Strategy? You May Be Surprised

The professional social media network LinkedIn has made big strides in creating a brand-friendly space. With the recent addition of company pages, the opportunities for brands in both the sports and entertainment marketing field are endless. Here are ways to optimize your company’s presence, as well as your client’s brand, on LinkedIn. 1. Simple is …

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