How Social Media Pays Dividends to Retired Athletes

Becoming adept at navigating social networks can transform the brand of a retired athlete from “has been” to “savvy navigator.” I recently wrote an article that explored how active athletes can use social media to become fan favorites. In this article, I cover how retired athletes can continue to grow their brand by staying active …

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4 Ways to Turn Your Clients Into Influencers

  Influence marketing is all the rage right now for brands – and for good reason. If you get an influencer on your brand’s side, the possibilities for generating more business are multiplied. Consumers trust those social networking superstars because of their reputation for recommending great products, and brands trust them to spread their positive opinions …

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Guess Who's Become Major Marketing Spenders? Women Business Owners

According to a survey conducted by Web.com and National Association of Women Business Owners, some 81% of women business owners (WBOs) say they’re optimistic about their business performance in 2013 –  66% of them are more optimistic than they were last year. Additionally, 73% plan to invest more in marketing in 2013. When asked about their …

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Lance Armstrong, Katie Couric, and Beyonce Headline January's Entertainment News

Here’s a roundup of this month’s sports and entertainment news highlights, including updates on neverending stories like the Lance Armstrong saga and the Manti Te’o love…er…Bermuda Triangle? Yikes. Entertainment Weekly reports that Lance Armstrong turns down appearing on ‘Dancing With the Stars.’ Even if there’s no more Tour de France for Lance, at least he’s got a …

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Does LinkedIn Fit Into Your Marketing Strategy? You May Be Surprised

The professional social media network LinkedIn has made big strides in creating a brand-friendly space. With the recent addition of company pages, the opportunities for brands in both the sports and entertainment marketing field are endless. Here are ways to optimize your company’s presence, as well as your client’s brand, on LinkedIn. 1. Simple is …

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