MLB

The MLB & Social Media By the Numbers

  Every major sport league starts the season at a crossroads, real or imagined. The NBA has issues with tanking and draft age (medium seriousness), the NFL has its concussions (very, very serious). But Major League Baseball is legitimately at an interesting place. While television revenues and player salaries continue to rise at astronomical rates …

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Your Guide to #Sports Hashtags

Hashtags are a versatile way to communicate. It can be used as a way to categorize topics, a search function, or to group comments together to create a cohesive narrative of events. Hashtags on Twitter are especially useful in sporting events for the simple reason that sports are live and televised, and bring a lot …

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NFL Midseason Brand Check

This week marks the halfway point of the NFL season. We covered who’s up and who’s down after the first four games, when Peyton Manning was destroying defenses at an unprecedented level. While Manning and the Broncos cooled off from their historic rate, they, along with a handful of teams, have set their eye on …

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4 Ways to Turn Your Clients Into Influencers

  Influence marketing is all the rage right now for brands — and for good reason. If you get an influencer on your brand’s side, the possibilities for generating more business are multiplied. Consumers trust those social networking superstars because of their reputation for recommending great products, and brands trust them to spread their positive opinions …

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Lance Armstrong, Katie Couric, and Beyonce Headline January's Entertainment News

Here’s a roundup of this month’s sports and entertainment news highlights, including updates on neverending stories like the Lance Armstrong saga and the Manti Te’o love…er…Bermuda Triangle? Yikes. Entertainment Weekly reports that Lance Armstrong turns down appearing on ‘Dancing With the Stars.’ Even if there’s no more Tour de France for Lance, at least he’s got a …

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