You won’t find many men in sports like Chris Hanson. In my conversation with the current Trinity Christian School Athletic Director, it was clear that his relationships with Jesus Christ, his wife, children, and church family at SouthCrest Church are at the center of his life. His spirit impressed upon me in person and my …
It’s here, it’s here, it’s FINALLY here! We’ve waited 4 years and today is the day our dreams come true as it is the first day of the World Cup 2014. Yes, ladies in gentleman today is the day we’ve been waiting four years for and today we are satisfied. This year Brazil will be …
Every major sport league starts the season at a crossroads, real or imagined. The NBA has issues with tanking and draft age (medium seriousness), the NFL has its concussions (very, very serious). But Major League Baseball is legitimately at an interesting place. While television revenues and player salaries continue to rise at astronomical rates …
Hashtags are a versatile way to communicate. It can be used as a way to categorize topics, a search function, or to group comments together to create a cohesive narrative of events. Hashtags on Twitter are especially useful in sporting events for the simple reason that sports are live and televised, and bring a lot …
Today we discuss why using Facebook for sports marketing is still a good idea. Do you think using Facebook for sports marketing is a valid strategy? The Facebook doomsayers are definitely out in full force – Princeton’s Department of Mechanical and Aerospace Engineering predicts that the social network will lose 80% of its users by …
This week marks the halfway point of the NFL season. We covered who’s up and who’s down after the first four games, when Peyton Manning was destroying defenses at an unprecedented level. While Manning and the Broncos cooled off from their historic rate, they, along with a handful of teams, have set their eye on …
Athletes who aren’t getting the most out of their presence through social media are selling themselves short. If you’re an athlete who wants to get more out of social media, this post is for you. An increased social media presence through quality community management can yield increased fan support and new business opportunities. Every athlete …
Influence marketing is all the rage right now for brands – and for good reason. If you get an influencer on your brand’s side, the possibilities for generating more business are multiplied. Consumers trust those social networking superstars because of their reputation for recommending great products, and brands trust them to spread their positive opinions …
Lights, camera, Vine. If you’ve heard of this app entering the branding strategies of major companies but have no idea what it is or why marketers are crazy for it, then you’ve come to the right place. We’ll look at it from a sports and entertainment perspective, but most of these tips span industries since …
Here’s a roundup of this month’s sports and entertainment news highlights, including updates on neverending stories like the Lance Armstrong saga and the Manti Te’o love…er…Bermuda Triangle? Yikes. Entertainment Weekly reports that Lance Armstrong turns down appearing on ‘Dancing With the Stars.’ Even if there’s no more Tour de France for Lance, at least he’s got a …