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The Marketing of Johnny Football

A few weeks ago, we covered the making of Johnny Football (born Johnny Manziel) – and for good reason. On Saturday, Manziel became the first freshman in the history of college football to win the Heisman Trophy. If he keeps at this pace, Manziel could potentially end up in the upper tier of sports marketing […]

Creating Johnny Football

The quarterback much revered throughout the college football landscape hadn’t spoken a word to media until this Monday. No doubt the intrigue has grown with the silence. Fans had three things to judge Johnny Manziel: what he’s done on the field, which for any quarterback, much less a true freshman, is mighty impressive. Second, his […]