PROMOTING YOUR CONTENT ON TWITTER IS PRACTICAL AND PRAGMATIC If you make one social media New Year’s Resolution for 2015, let it be this: create less, promote more. In the early days of digital marketing (well, we’re still technically in the early days, but work with me), content was used to fill up internet …
According to Doc Brown from Back to the Future, technology is falling short on many of its promises. For crying out loud its 2014. Where is my hover car?! Lucky for us, there are some technological advancement that have been made that we can get excited about – specifically on the internet with social media. …
And then there was two. Twitter and Facebook.
With all due respect to visually inclined platforms like Instagram and Pinterest, we focus today on the Batman and Robin of social media, Twitter and Facebook. Or more specifically, how these two platforms are are a one-two punch used to build brand awareness.
BUYING FOLLOWERS IS A GRAY AREA The rule of thumb is that buying followers is generally looked down upon. Especially in social media, where the buzzwords and ideals revolve around building an organic following. The key idea of social is that you become an influencer or thought leader in your genre because of the quality …
There was a large outcry earlier this Spring when Facebook began purposefully limiting the organic reach of the Pages feature used by companies as apart of their social media strategy. This change called for marketers to begin expanding their reach and online presence for a fee. Not thrilled with the decision, online marketers reasoned that …
Social media has taken over the way we communicate online and the way we conduct business. For those of us who have multiple social media accounts, juggling how, when and where we post on these sites could drive even the most internet savvy person mad. Lucky for us, there is a way to lessen the load …
Hashtags (the hash symbol – #) first appeared in 1970, and was originally used in computer languages to denote groups and labels. And while the hashtag has taken on a life of its own after crossing over to pop culture, it still retains the core of its initial intentions of grouping and categorizing. Except in this …
Content is the big social media buzzword of 2014. And whether you’re trying to sell windows or t-shirts, online content has two goals that play off each other: increase user interaction while building your brand (or your client’s brand) at the same time. Again, these strategies work hand in hand – your content needs to …
Every major sport league starts the season at a crossroads, real or imagined. The NBA has issues with tanking and draft age (medium seriousness), the NFL has its concussions (very, very serious). But Major League Baseball is legitimately at an interesting place. While television revenues and player salaries continue to rise at astronomical rates …
With a 30 second Super Bowl spot costing upwards of $4 million, the question remains: is it worth it? At some point, the cost of the commercial has to outweigh the financial benefits, and having a Super Bowl commercial is only for company bragging rights. Maybe we’ve already hit that turning point – after …