Social Media Strategy: Should Your Business Pay for Promoted Posts?

There was a large outcry earlier this Spring when Facebook began purposefully limiting the organic reach of the Pages feature used by companies as apart of their social media strategy. This change called for marketers to begin expanding their reach and online presence for a fee. Not thrilled with the decision, online marketers reasoned that …

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How to Develop a Content Strategy System

Content is the big social media buzzword of 2014. And whether you’re trying to sell windows or t-shirts, online content has two goals that play off each other: increase user interaction while building your brand (or your client’s brand) at the same time. Again, these strategies work hand in hand – your content needs to …

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The MLB & Social Media By the Numbers

  Every major sport league starts the season at a crossroads, real or imagined. The NBA has issues with tanking and draft age (medium seriousness), the NFL has its concussions (very, very serious). But Major League Baseball is legitimately at an interesting place. While television revenues and player salaries continue to rise at astronomical rates …

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Super Bowl

Do Super Bowl Commercials Work?

  With a 30 second Super Bowl spot costing upwards of $4 million, the question remains: is it worth it? At some point, the cost of the commercial has to outweigh the financial benefits, and having a Super Bowl commercial is only for company bragging rights. Maybe we’ve already hit that turning point – after …

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