Storytelling and content creation takes all different forms. While the most popular medium of content is written (blogging), there’s numerous ways to get your brand’s story into the world. One oft look, but potentially lucrative alternative to blogging is creating video content on YouTube. Watching a YouTube video is a different experience than reading a …
1. Intelligent sportswriting on blogs – From superstar sites like Grantland and MMQB to smaller team blogs, there’s never been a better time to be a sports fan. Outside of the usual pre-game and post-game analysis, writers and analysts can break down specific plays and trends, and deliver them to a wider, starving audience. Social …
In a recent study by Moovweb, stats say that 2016 will bring 448 million mobile payment users in a market worth $617 billion. With more and more people accessing the Internet from mobile devices only, not desktops or laptops, messaging tailored to the format of this device is becoming even more valuable. Here are three …
From South Korea to Dancing With the Stars, Psy’s “Gangnam Style” has made kids and their grandparents get up and dance without even knowing about the affluent neighborhood its named after and poking fun at. But, as we’ve seen in the entertainment industry per Isaac Newton, what goes up must come down. Marketers are on …
The quarterback much revered throughout the college football landscape hadn’t spoken a word to media until this Monday. No doubt the intrigue has grown with the silence. Fans had three things to judge Johnny Manziel: what he’s done on the field, which for any quarterback, much less a true freshman, is mighty impressive. Second, his …
Sports and social media go hand in hand. During a sporting event, we see spikes in Twitter activity, increased Facebook chatter, and a change in Instagram hashtags being used, just to name a few. Newer social media tools are all about creating an emotional connection, especially through visuals, and these must be addressed in your overall marketing strategy. …
While at dinner last night with mobile developer Elijah R. Young and professional wrestler Navy, I was asked how I would market a professional wrestler who was making a fresh start. What a question right? I enjoy wrasslin’ and recognize the impact Jim McMahon had on the business, but I had never thought about marketing …
This ain’t your typical how-to advice post for growing your social media presence. Most how-to posts focus on what to do to grow your social media presence while engaging online. How about when you’re not on the computer? Which is hopefully the majority of the time. So here’s tip #1… tattoo your Twitter handle on …
Last time I checked, there is actually still something called The Constitution, and we actually don’t live under the rule of an oppressive, dictatorial regime. But don’t tell that to folks like the ones at the Maryland Correction Agency (MCA), who recently began demanding its employment applicants’ social networking passwords as a condition of their …
As a business professor, I am interested in how today’s college student learns. What I’ve found is that regardless of the type of student (adult, traditional undergrad, graduate, MBA etc.), it is helpful to create communication channels outside of the confinements of the Online or traditional classroom. Below are four ways to engage students through …