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Our Process: Content & Digital Engagement Consulting

Effective content marketing and digital engagement begins with strategy. Publishing content and engaging via online channels should not occur until a plan is in place. That’s why we employ the following basic workflow before we begin content marketing and/or digital engagement work with our clients:

  1. Learn about your story and voice.
    Why?: We need to know you and your way of communicating before we write and/or engage online for you.
  2. Engage your community and stakeholders.
    Why?: We need to know what your community loves about you, doesn’t love about you, and expects from you.
  3. Assess and audit your current content, processes, and practices.
    Why?: We need to know what works, doesn’t work, and how we can learn from past success and failures. This also gives us the opportunity explore opportunities for repurposing.
  4. Produce a plan for our work together.

 

Our Content Writing Process

Below is the workflow for how we deliver written content to our clients:

Discovery & Research – Step 1.

We will meet with you to learn about your story, voice, and goals. This phase also includes topic ideation, keyword and competitive research, and editorial calendar creation.

Assignment – Step 2.

After your approval in Step 1, we will deliver the topic and any research, resources, and ideas to our subject-qualified writers.

Headline Engineering – Step 3.

Crafting a headline or title is an art and a science. Your article’s title will be clear, catchy (when appropriate), and SEO-ready.

Content Crafting – Step 4.

Our subject-qualified writers produce your premium content.

Internal Quality Check – Step 5.

Our internal copy editors ensure that your initial draft is ready for the world to read.

First Draft Delivery – Step 6.

We will deliver your article in Microsoft Word format (or via a shared Google Doc) so that you can make redline edits and comments.

Revision & Final Delivery – Step 7.

When it’s time for the final draft, we will write unlimited revisions based on your comments and suggested edits. It’s time to introduce your excellent content to your community!

 

How We Can Serve You

Our team can consult your church or non-profit in the following areas:

Pain point discovery
Strategy and ideation
Content writing and marketing
Social media and mobile engagement
*Web design consulting
*Mobile app development consulting

* – Nao Media does not design websites or develop mobile apps. We will work alongside you and your desired vendor to help your website or app be the best that it can be. Contact us today to get the conversation started.

Some great people we’ve worked with:

Nao Media Client Logos Row 1

 

Let’s work together.

See our work in action at Simple Victory.