5 Fearless Marketing & Branding Predictions for 2014

Put away the champagne and the confetti. 2013 was a year of significant developments in the marketing world that reflected larger changes in society. From simple things, such as micro-video and Snapchats, to larger ideas like Amazon Drones, it seems like every month has innovations that change the game. That’s what makes it almost impossible …

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Toronto Raptors Rebrand: Drake

“Started from the bottom, now we here” – Drake Similar to the Sacramento Kings rebranding efforts that we covered last week for WWS #40, the Raptors underwent their own rebranding effort over the summer that culminated into Drake being named a global ambassador of the team, and being awarded the 2016 NBA All-Star Game. The …

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