Super Bowl 48: Branding Stakes

On the field, Super Bowl 48 this Sunday in New York seems like the unstoppable force of the Denver Broncos offense meeting the immovable object of the Seattle Seahawks defense. We did a brand check after the first four games and midseason. Then, we discussed the importance of the relationship between quarterback and head coach …

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NFL Branding: The QB and the Coach

  As we go into the 2014 NFL Conference Championships, there is one commonality between the Denver Broncos, New England Patriots, Seattle Seahawks, and San Francisco 49ers: the head coach and the quarterback are the face of their team, franchise, and ultimately, the fan experience. The NFL is known as a quarterback’s league, but I’d …

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