Guess Who's Become Major Marketing Spenders? Women Business Owners
According to a survey conducted by Web.com and National Association of Women Business Owners, some 81% of women business owners (WBOs) say they’re optimistic about their business performance in 2013 — 66% of them are more optimistic than they were last year. Additionally, 73% plan to invest more in marketing in 2013. When asked about their …