2020 Digital Marketing Guide for Real Estate Brokers

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Gone are the days when real estate agencies could rely on conventional marketing methods to attract clients and even agents. In today’s age of technology, when every industry is shifting online and all businesses are exploring digital marketing platforms, real estate brokers simply cannot afford to be left behind. We’re here to help you today with our 2020 digital marketing guide for real estate brokers.

To tease what we’ll be discussing in the rest of this article, here’s a peek into the guide:

  • Employ the Power of Social Media
  • Consider an Email Campaign
  • SEO for Real Estate Brokers
  • Opt for Digital Marketing Experts

From your customers to potential employees, everyone is online these days. Therefore, as a real estate broker, you need to employ digital marketing techniques to build a strong online presence for your company and stay on top of your game.

How Digital Marketing Benefits Real Estate Brokers

Unfortunately, digital marketing and real estate industries are polar opposites in many ways. This means that most independent brokers have a tough time marketing their culture online and are highly dependent on their agent’s marketing techniques.

So, despite understanding the role of digital marketing in the success of their business, real estate brokers may not be able to benefit from it properly. This is a serious problem that reflects directly on your sales charts. Therefore, it is important to invest time and effort in digital marketing.

Let’s take a look at how you can benefit from online marketing in 2020.

  • Customer Engagement and Acquisition

Your digital marketing efforts can simplify the process of buying and selling for your customers. This works in your favor when more you facilitate your customers, the more satisfied they’ll be. So, whether your digital marketing strategy translates into making you more visible to your customers or incorporate tactics like virtual tours to entice them, it’s a win-win situation for everyone!

  • Recruiting the Best Real Estate Agent Talent

Whether you are searching for a house or a new job, the primary search begins online. In other words, the online space is ideal for real estate brokers to market their business to customers and agents alike.

It is important to understand that as a real estate agency, your business depends on your agents or brokers. The more talented your agents, the more customers you will generate. Consequently, the more customers you have, the more successful your company will be.

Digital marketing can help you in both regards. Digital marketing and SEO for brokers can help you not only in attracting more customers but also identifying and recruiting the best talent. This is the ultimate recipe for success for every real estate broker, regardless of whether they are working independently or with major groups in the industry.

The Ultimate Digital Marketing Guide for Real Estate Brokers 

Now that we have established the importance of digital marketing and SEO for real estate brokers, let’s take a look at what you can do to benefit from the various online marketing platforms available today. Here’s a complete digital marketing guide for real estate brokers to help you map out an effective marketing strategy. You can also look into reliable digital marketing consultation options to make sure your marketing strategy is a hit.

The first thing that you need to do is build a brand. It is important to understand that you represent your agents. Most people turn to the internet to learn more about their potential real estate agents. If they are able to trace them back to a reputable brand, they are likely to develop a more trusting attitude towards your agents.

Another advantage is that real estate agents also want to be associated with popular and reputable brands. Therefore, if you have a strong online presence and successfully build a brand for your business, you can expect to attract the best talent in the real estate industry. You can do this by promoting your culture online. Here are a few basic strategies and tactics that will help you market your culture, build a distinct brand for your services, and attract the best real estate agents in town.

1. Employ the Power of Social Media

Social media is an easy way to reach a vast audience. Currently, Facebook alone has around 2,370 million active users. If used correctly, it can be your ticket to success!

  • Share Blogs

It is one thing to post listings on your page, but the key to an effective social media strategy is to share varied and valuable content. Apart from new and existing listings, you can also share interesting blogs, case studies, success stories, and even bios of your agents. All these will help you build a strong social presence.

Engaging content on your company’s social media accounts is the easiest and quickest way to build a rapport with your current and potential clients and make a name for yourself in the industry. However, you may find it a bit difficult to post captivating and knowledgeable content online regularly. This is where digital marketing agencies come in. You can hire professional copywriters to update and manage the content on your accounts. In the long run, this is one of the smartest moves that you can make.

  • Opt for Social Media Ads

Social media ads can help you promote not only your listings but also your culture. This makes them the ideal means of acquiring the best real estate agent talent as well as gaining the interest of your potential clients. As a real estate broker, you should know the basics of Facebook ads and other kinds of social media advertisements. These ads can help you market to your target audience. Facebook ads reach the people who are interested in your business in one way or another, making them the perfect way to build a brand name for your business.

  • Enhance Customer Interaction

Easy and instant customer interaction is one of the biggest advantages of social media. It allows you to not only capture the attention of your audience but also engage them without a hassle. If your real estate agents use your social media accounts to communicate with clients, it can help you build a strong brand for your company.

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    • LinkedIn for Real Estate Brokers

    While Facebook and Twitter are the top choices for most real estate brokers, don’t overlook the importance of LinkedIn. It is the perfect platform to build a network, which will not only help you generate leads but may also connect you with some of the finest real estate agents.

    2. Consider an Email Campaign

    An email campaign is one of the most effective client acquisition techniques in the world of digital marketing. However, it can also help you find the best agents.

    How, exactly?

    Well, it helps your business grow and gain traction in the market. Once that happens, agents will automatically want to associate themselves with your business to gain more credibility and better career opportunities. Let’s take a look at the basics of email marketing that will help you start off the right way.

    • Build an Email List 

    The first thing you need to do is an effective email list. There are many ways to do that. One of the most popular ones is to embed an email registration form on your website. This will help you gather the email addresses of all your current and potential clients. You can now keep them updated with your brand and encourage loyalty in any way you want.

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    • Mind the Frequency of Your Emails

    No one likes being bombarded with emails in their inbox. You may want to remind your clients of your services, but not spam them with emails. Therefore, it is important to mind the frequency as well as the time of your emails. It is best to send out adequately-timed emails when your audiences are more likely to view it. For instance, you may want to avoid sending emails during work hours.

    • Track Your Campaign

    Launching an email campaign is not going to be enough if you are looking to make a big difference. It is also important to keep track of its effectiveness. From knowing the click-through rate to the number of unopened emails, everything will help you understand your customer behavior and make better decisions. Email marketing software platforms can help you take care of this problem.  

    3. SEO for Real Estate Brokers

    Any digital marketing guide for beginners is incomplete without covering the basics of SEO for real estate brokers. SEO plays a pivotal role in building and an online presence. It allows your website to be more visible to your potential clients and even agents.

    It is important to understand that your website is the hub of your marketing efforts. If you want to establish yourself as a brand in the realm of real estate, your website needs to be optimized. Every real estate broker needs to follow good SEO practices to rank high on the Google search results and reach your audiences. Here are a few tips to increase your SEO ranking.

    • Focus on Keywords

    The importance of choosing the right keywords cannot be emphasized enough. Look for high-ranking keywords to generate more leads. For a real estate website, it is essential to include location-based keywords. This will allow the search engine algorithm to identify where you are located. As a result, your website visibility will improve for local searches.

    Incorporate keywords smartly throughout your website content and blog to ensure they are effective. Keep in mind that algorithms used by search engines are very advanced, so bombarding your website with keywords won’t help you much with improving your SEO ranking. The trick is to include them organically in the content that provides value to the audience.

    • List in a Property Sector Directories

    Another way to reinforce your location for the search engine is to list your business in property sector directories. It will also help you build credibility and generate more organic traffic on your website.

    • Get Positive Reviews

    Online reviews and testimonials can help you rank higher on the SEO scale. Apart from that, accumulating honest, positive reviews can help you in multiple other ways. For instance, it is a subtle way to market your culture, improve your credibility, and familiarize potential customers with your ways.

    • Create a Blog

    Creating and maintaining a blog is a fantastic way to see a rise in your SEO rankings. It will act as a source of advice and knowledge for your clients and will also help you gain credibility in the market. This, in turn, will help you attract the top real estate talent.

    • Get Links

    The more credible your website, the higher will be your SEO ranking. One way to increase the credibility of your website is to get links. Try to get other local websites to link and refer to your website. It’s even better if you can get a link from any authority in the property sector. This will improve your visibility, which is crucial when it comes to building a real estate brand.

    4. Opt for Digital Marketing Experts

    Running a digital marketing campaign without expert knowledge can yield poor results. You may even end up spending more than you gain from your digital marketing efforts. This is why it is a good idea to hire professional help when it comes to promoting your culture and building a credible brand for your business.

    A reputable digital marketing agency will not only help you map out a highly effective digital marketing strategy but will also assist you at every step during the implementation stage. The best part is that with proper digital marketing, the cost of hiring the experts will recover itself over time. This is why it is a viable option for all real estate brokers who want to stand out from the crowd and hire the best talent. Remember, digital marketing is the key to success for real estate brokers in today’s digital age, so make sure you benefit from it. While this digital marketing guide for beginners is good to get you started, it is always advisable to hire professional help to see quick results in no time!

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      About the Author

      Chris Craft is a Christian, husband, father, and the author of The Foundation: Branding for Successful Real Estate Professionals and O.P.E.N. Routine: Four Components to Personal Branding Excellence. As the founder of content creation agency Nao Media, Chris helps churches and businesses produce written content and have better conversations with their members and stakeholders. Chris is also the host of The Chris Craft Show, which helps its listeners renew their mind with edifying stories and insights.