Let’s talk about mobile apps that make content sharing easy for startups and small businesses!
We’ve seen many businesses struggling to make their social media campaigns successful in achieving high revenue and quality traffic. Disregarding or overlooking the importance of mobile phone users may be one of the reasons. Did you know that 74% of people use smartphones to access social networks?
Perhaps it’s because among active social media users, 90.4% are Millennials, 77.5% are from Generation X, and 48.2% are Baby Boomers.
That being said, Facebook, Twitter, Pinterest, LinkedIn are among the top content sharing channels for mobile with Instagram evolving magnanimously in the modern era. We’ll take a look at the numbers for these apps below, including one x-factor that you are currently overlooking.
1. Pinterest
According to the latest statistics, Pinterest says that 85% of its users access the site through a mobile device. If you use Pinterest’s mobile app, you too are in the loop.
Considering this, you must know how to incorporate Pinterest into your social media marketing plan along with useful tips on attracting the target audience and building your community.
We believe in the power of using images to engage your audience. And that’s exactly what Pinterest too takes advantage of. After all, attention-grabbing marketing and advertising is all about visuals!
2. Instagram
Instagram is one of the most popular mobile social network sites in modern days.
From photos and videos to stories and live streaming, it allows you to share a wide range of content. Not to forget, it has also launched IGTV for long-form videos.
In 2018, there were over 100 million active users of Instagram in the US.
Small businesses can have a business profile on Instagram to get access to rich analytics of their profile and posts. They also get a chance to schedule posts using third-party tools, saving themselves plenty of time.
3. Facebook
The Facebook mobile app is a powerhouse for content sharing. It offers an excellent opportunity for small businesses and startups to go viral by producing engaging content.
People scratched their heads when Facebook declared itself a mobile company but it has proven to be a genius move. In 2014, Facebook was even declared a mobile ad company with 53% of its revenue coming from its 945 million mobile users. In 2016, this number had increased to 1.74 billion mobile active users. And now, Facebook has 2.45 billion monthly active users as of the third quarter of 2019.
These numbers should pique your interest if you are a small business or startup owner. If you are interested in the future of content sharing and mobile in the equation of modern marketing, you should know that mobile usage of Facebook users is a whopping 96% while desktop usage is only 25% as of January 2019.
4-6. Reddit, Twitter and LinkedIn
Twitter, LinkedIn, and Reddit are staples for mobile content sharing. Each of these platforms has unique popularity among people of different age groups.
More than 50% of the Reddit content comes from links. Users rely on Reddit to find new content and resources that match their interests. As of February 2019, 42% of internet users in the US aged between 18-24 years use Reddit. Reddit has over the year become one of the best content promotion tools.
On the other hand, 80% of Twitter users access the site on a mobile device and 93% of video views are on mobile.
If we talk about LinkedIn, 63 million unique users by the end of 2016 were accessing the platform on a mobile device. This makes up 59% of all unique visiting members.
Our advice?
Go where your target customers are!
The Bottom Line
Here’s the paradox of being ‘known’ on social media: you have several different groups of people to appeal to.
This is one of the reasons why the trend of texting and emailing has recently exploded. Sharing content on iMessage and email sharing on mobile devices has been on the rise. According to the State of Texting Report 2019, the average users send 15 texts per day.
So, how do these numbers affect the way your small business or startup shares content?
First, the popularity of mobile content apps changes every quarter, so don’t get too caught up into one platform. Consider paying attention to determining factors, such as the popularity of Wi-Fi on tablets to larger screens that can shift the balance of power. With that said, Pinterest and Instagram are at the top and due to their emphasis on visuals, they aren’t likely to slow down anytime soon. Lastly, the sharing of personal content on mobile devices will continue to increase, as the world of social media keeps getting bigger.
Alright, now that you’ve learned how to make content sharing easier, we believe that you’re ready to receive help from article writing services on your next step.
