content marketing strategy

Content Marketing Strategy 101: An Overview of Definitions and Tools

Content marketing strategy has been around for centuries (if you consider word-of-mouth) even though the term was only first used sometimes in the mid-90s. Publications, broadcasts, direct mail pieces and flyers made up the bulk of content before the internet changed the world and how the world does business. Content marketing differs from traditional advertising …

Read moreContent Marketing Strategy 101: An Overview of Definitions and Tools

4p marketing strategy

Why You Should Add Mission and Measuring to Your 4P Marketing Strategy

Does your business use the 4P marketing strategy or are you clueless about what that even means? More on the 4P marketing strategy later in the article. One of the first questions I ask a potential client is, “What is your marketing strategy?” Sometimes the answer is, “I don’t have one.” But more often I …

Read moreWhy You Should Add Mission and Measuring to Your 4P Marketing Strategy