Branding is Poetry: A Series of Branding Haiku

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The brand concept


Cold and brisk winds blow.
And the season brings giving.
Brands give us belief.


Earth is renascent.
We leave the grey for yellow.
Branding is healing.


Long sun heats the air.
We create cool for balance.
Branding is feeling.


Orange, brown, and red
The art of learning returns.
Branding gives meaning.



About the Author

Chris Craft is a Christian, husband, father, and the author of The Foundation: Branding for Successful Real Estate Professionals and O.P.E.N. Routine: Four Components to Personal Branding Excellence. As the founder of content creation agency Nao Media, Chris helps churches and businesses produce written content and have better conversations with their members and stakeholders. Chris is also the host of The Chris Craft Show, which helps its listeners renew their mind with edifying stories and insights.