Super Bowl 48: Branding Stakes

On the field, Super Bowl 48 this Sunday in New York seems like the unstoppable force of the Denver Broncos offense meeting the immovable object of the Seattle Seahawks defense. We did a brand check after the first four games and midseason. Then, we discussed the importance of the relationship between quarterback and head coach …

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NFL Branding: The QB and the Coach

  As we go into the 2014 NFL Conference Championships, there is one commonality between the Denver Broncos, New England Patriots, Seattle Seahawks, and San Francisco 49ers: the head coach and the quarterback are the face of their team, franchise, and ultimately, the fan experience. The NFL is known as a quarterback’s league, but I’d …

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10 Things To Be Thankful for in Sports

1. Intelligent sportswriting on blogs – From superstar sites like Grantland and MMQB to smaller team blogs, there’s never been a better time to be a sports fan. Outside of the usual pre-game and post-game analysis, writers and analysts can break down specific plays and trends, and deliver them to a wider, starving audience. Social …

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NFL Midseason Brand Check

This week marks the halfway point of the NFL season. We covered who’s up and who’s down after the first four games, when Peyton Manning was destroying defenses at an unprecedented level. While Manning and the Broncos cooled off from their historic rate, they, along with a handful of teams, have set their eye on …

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#WWS 42: NFL Brand Check – First Quarter

NFL coaches divide the season into quarters. It was as much a mental tactic as it was a physical one. A quarter, 4 games, was a digestible way to game plan for future opponents, and look back on your own team’s trends. The first quarter of the NFL season is a roller coaster of emotions. …

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