B2B organizations worldwide are becoming more aware of the amazing business benefits that blogging for B2B offers. Now it’s time for you to help your B2B organization get into the blogging game. We are going to motivate you to get your internal stakeholders on board with blogging for B2B.
B2B businesses thrive on partnerships and seasoned long-term business relationships. But there has to be a digital component to marketing and sales in order for B2B organizations to succeed in the Digital Age. Blogging is part of the foundation for digital marketing and sales success. So if you’re ready, let’s go.
1. B2B Blogging Builds Credibility
Isn’t business easier when other businesses trust you? Establishing trust retains and brings in more business. Blogging effectively and frequently shows your readers that your business is knowledgeable about the subjects/topics you write about. It’s important to have your audience well-scoped and make sure you’re writing blog content that speaks to them.
2. Blogging Gives Your Business a Voice
Every business can’t afford to do a big PR/media push. Blogging for B2B allows your business to establish a voice in digital information streams. Once your business’s website is indexed by Google, your blog posts will show up in search results. Also, your blog content is the fuel for your social media activities. Share your content through all of your social media channels (remembering that each channel is unique in terms of an effective engagement style) so that your voice can extend to the social networks.
3. Blogging for B2B Humanizes Your Business
Most people expect B2B businesses to have stiff marketing tactics. Blogging gives your B2B organization a personality that real people can connect with. After all, your business partners, customers, and prospects are technically other businesses but they’re operated by what … real human beings!
4. It’s Necessary for SEO
It’s simple. If you want your business’s website to be found online without having to tell people the web address through outbound activities, you have to blog. Google won’t improve your B2B business website’s page rank on search engines unless you blog regularly. Your blog content must be focused on a single topic that relates to your business’s operations. Quality blog posts typically range from 500 to 1000 words in length.
5. Blogging Provides Marketing with a Long Tail
A blog post remains effective as a potential business magnet as long as it remains published. A blog post that you wrote and published a year ago can still be an excellent marketing tool for your B2B business. It’s a good idea to keep the copy in the blog updated (especially if it’s a popular blog post). That’s the beauty of blogging and digital publishing: you can always go back and edit the post at any time.
6. The Success of Blogging is Trackable
If your business’s website is connected to Google Analytics, you can track the web traffic that a specific blog post attracts. If your blog posts contain specific calls-to-action, you can track which blog posts are sending the most traffic to landing pages and contact forms. And you can drive in real sales when combining blogging with Nao Media’s groundbreaking lead generation solution for true ROI.
7. Guest Blogging Opportunities
You don’t have to restrict your blogging efforts to your business’s website. Nao Media helps and encourages its clients to write blog posts for publishing on the blogs of their customers and partners. This activity, called “guest blogging”, has great SEO benefits as Google loves to see links to your website from other reputable websites. Be sure to write about topics using keywords that relate to your business and/or the campaign you’re conducting. Outside of the SEO benefits, the business you’re blogging for might appreciate the change of voice and the breather you’re providing by crafting a guest blog for them.
We hope these tips have been helpful for your B2B blogging efforts. Contact Nao Media today if you want to chat about how Nao Media can serve your B2B organization with quality content and lead generation.