Gratitude and it's Powerful Role in Marketing

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Thank you.

There’s power in gratitude. This power will benefit your life as a whole, which includes your business/career. Gratitude. The idea is simple: Be thankful for the seen and unseen in your business at all times.

Your Team

Your talent and their productivity and efficiency during their time on-the-clock are crucial assets to your business’s success. Their importance demands that you have gratitude for their great work and positive efforts. What about when they’re NOT on the clock? This is when there’s potential for every member of your team to become a marketer for your business. Your expressed gratitude for them will inspire them to speak highly of the business even when they’re not at work. This is the power of gratitude.

Your Customers

We often get so caught up in lead generation and courting new customers that we forget about the customers that we already have. Be thankful for your current customers and let them know that you value their business. Since there’s a business relationship already in place, this creates an opportunity for every client to become an ambassador for your brand. You show gratitude to your customers and you’ll likely receive more business from them and through referrals. Not to be forgotten, you must provide excellent value through good service for this to work. Showing gratitude to a customer that you constantly provide shoddy service to will eventually annoy the heck out of them.

Think Beyond the Surface

A customer complaint can be seen as simply a nuisance or it can be treated like an opportunity. Sure, customer service hasn’t classically been associated marketing; but the lines of all sorts of brand-to-customer communication have been blurred since the advent of social networking. Just like branding has been about everything, marketing is on its way there too. Everything affects everything.

Be thankful for what’s not there. This is faith. Your strong faith in your business creates a magnetic pull. People will want to work with you and generally contribute to your business’s increase. Culture and vibe have just as much (if not more) to do with marketing than any ad campaign you run. Think beyond the surface.

Thank you for reading.

Before you go! How do you and your business show gratitude? And how has it affected your business? Let us know in the comments below.


About the Author

Chris Craft is a Christian, husband, father, and the author of The Foundation: Branding for Successful Real Estate Professionals and O.P.E.N. Routine: Four Components to Personal Branding Excellence. As the founder of content creation agency Nao Media, Chris helps churches and businesses produce written content and have better conversations with their members and stakeholders. Chris is also the host of The Chris Craft Show, which helps its listeners renew their mind with edifying stories and insights.