The demand for tech professionals is skyrocketing. For this reason, many information technology companies have started to allocate more resources to hiring and promoting them. In effect, companies need candidates with the right talent to endure in global competition. So, what does this mean to you? Well, you should spend more time developing tech skills …
I’ve been working on forming a promising business partnership with another agency owner. We’re currently collaborating on a necessary element of any business–a business plan. Since I love walking my readers through my business experiences, I’m going to break down the exact steps for writing a simple digital marketing agency business plan. 2020, with the …
The parallels between basketball and entrepreneurship are many. Actually, the same is true for sports and life in general. I play basketball twice a week (it’s my favorite form of exercise). Our 12-year-old daughter loves playing and pulling off some amazing dribble moves. I generally nerd out on the sport by researching analytics/advanced stats, answering …
First, let me apologize for our silence as of late. Besides refining our purpose, mission, and vision, we’ve been in serious planning mode for the last two months. We thank God for this time for it’s been refreshing and productive. If you’re not planning for success in 2016, then I’m not sure why you’re in …
Our pivot to a content creation agency isn’t because it’s the cool thing to do. It’s a return to our roots. Sadly, we used to try to do it all. Not only is that proposition stressful for an agency, but it’s not ideal (for us anyway). We’re not an end-to-end digital marketing and design agency. …
There’s power in gratitude. This power will benefit your life as a whole, which includes your business/career. Gratitude. The idea is simple: Be thankful for the seen and unseen in your business at all times. Your Team Your talent and their productivity and efficiency during their time on-the-clock are crucial assets to your business’s success. …
On Friday, April 5th, I had the pleasure of joining Laura Click, Valentina Escobar-Gonzalez, and Kerry Gorgone on a panel for new social media marketers at Social Slam in Knoxville, TN. Many people know that I regard Social Slam as the best marketing conference around. This year was even better, not only because I was …
Marketers generally consider the 18-49 y/o male demographic as apathetic and elusive. But here’s the thing… Men will spend money on sports-related activities before dropping cash on a $20 co-pay for a much needed doctor’s visit. Sports leagues and franchises have figured out how to tap into the male brain and separate us from our …
A lot has happened since starting Nao a couple years ago. We’ve gone from a company that thought it was all about tweeting and doing Facebook status updates for small businesses to a rockin’ hybrid firm doing custom design, brand monitoring/reporting for big brands, business management for media stars and preparing the release of books …
Have you ever heard a business owner say this, “There are no good people out there to hire anymore. No one has good work ethic these days”? I have… countless times. I can’t relate though. Maybe I’m lucky to have always been around motivated individuals. I doubt luck has anything to do with it though. …