What We’ve Been Up To: Planning for Success in 2016

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First, let me apologize for our silence as of late. Besides refining our purpose, mission, and vision, we’ve been in serious planning mode for the last two months. We thank God for this time for it’s been refreshing and productive. If you’re not planning for success in 2016, then I’m not sure why you’re in business.

It’s taken a lot of prayer, reflection, and discussions with team members, partners, and clients in order for us to get a handle on the plan and layout for Nao Media. I won’t disclose our entire plan in this post, but I can say that honoring Christ is still our focus and content is still the means. So here’s what I can tell you (and all of this is prefaced with a big LORD WILLING!).

Nao Media is the head.

In 2016, we will be making efforts to establish Nao Media a more of a brand and umbrella company with companies and properties under it. Nao Media will also increase its physical and eBook publishing in 2016 (more on this in a future post).

Exciting ventures

LetUs Content and Growth

We’re moving our content writing and consulting services from Nao Media to separate ventures under the Nao Media umbrella. We’re excited to tease that our upcoming LetUs Content and Growth venture will lead the way.

LetUs Content and Growth combines our world-class blog writing service, onsite engagement tools (in partnership with 40nuggets) for lead generation and lead nurturing, and online advertising management (Google AdWords, Facebook, hyper-local display ads, and more). LetUs allows us to attribute an ROI to our content writing efforts by leveraging it to secure leads for our customers. Look out for an official LetUs announcement later this year.

Building community south of Atlanta

Sharpsburg Voice - Peachtree City Magazine

While we plan to keep a physical presence in Atlanta (likely at a co-working space), our plan is to build a stronger presence physically and digitally south of town. I live in Sharpsburg, by Peachtree City, Fayetteville, and Newnan, and it’s important that Nao Media helps the economy where I actually live. With college campuses opening up left and right south of Atlanta and the promises of Pinewood Atlanta Studios and other entertainment/media ventures sprouting down here, Nao Media will be in the middle of it all. We haven’t found our new home yet, but I’m confident that God will deliver at just the right time.

We also plan to become the educational and facilitating engine for innovative marketing south of Atlanta. We’re looking forward to helping marketing south of Atlanta grow from physical coupon books (which are quite effective down here — for now) to smart and efficient digital and content marketing that grows businesses by leaps and bounds without all the tree killing. And yes, Sharpsburg Voice will play a large role in building up the physical and digital community south of Atlanta!

Okay, that’s all I can divulge at this time. I’m writing this post on Thanksgiving and it’s time to wrap it up. Peace!

About the Author

Chris Craft is a Christian, husband, father, and the author of The Foundation: Branding for Successful Real Estate Professionals and O.P.E.N. Routine: Four Components to Personal Branding Excellence. As the founder of content creation agency Nao Media, Chris helps churches and businesses produce written content and have better conversations with their members and stakeholders. Chris is also the host of The Chris Craft Show, which helps its listeners renew their mind with edifying stories and insights.