First, let me apologize for our silence as of late. Besides refining our purpose, mission, and vision, we’ve been in serious planning mode for the last two months. We thank God for this time for it’s been refreshing and productive. If you’re not planning for success in 2016, then I’m not sure why you’re in …
SEO IS ALIVE AND MOBILE IN 2015 Search engine optimization has died a thousand online deaths if you listen to prognosticators. Every year, us digital marketers wonder if SEO’s time has finally come. And yet, every year, search engine optimization continues to influence, and haunt content marketing like a zombie from The Walking Dead. Here’s …
According to Doc Brown from Back to the Future, technology is falling short on many of its promises. For crying out loud its 2014. Where is my hover car?! Lucky for us, there are some technological advancement that have been made that we can get excited about – specifically on the internet with social media. …
Ann Handley is the definition of the modern day Renaissance woman. She’s the Chief Content Officer of Marketing Profs, a columnist for Entrepreneur magazine, a mother, and most recently, the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. It’s safe to say Ann Handley does it all – and …
GROW YOUR BRAND BY RETHINKING YOUR TARGET AUDIENCE Bank robber Willie Sutton was asked by the police why he robbed banks. His explanation is the the now legendary quote “Because that’s where the money is”. So what do you, an online marketer trying to grow your brand and bottom line, have in common …
THE FUTURE OF CONTENT ACCORDING TO MARK SCHAEFER The online world has been turned upside down again and again since Mark Schaefer published the first edition of The Tao of Twitter back in 2011 (the book has since been updated in 2012 and 2014). Buzzwords and the next big thing in social media come and …
Raise your hand if you love french fries? *raises both hands* Raise your hand if you would want to eat french fries every day? As much as we love fries, we know that eating the same thing all the time would not only be wildly unhealthy, but also, kinda boring. Much like our eating habits, …
We’ve previously discussed the importance of creating evergreen blog content. Creating lasting content is one of the key goals that Nao Media uses to create content for our clients. Evergreen content is the key to SEO success and getting on the first page of Google. We also pinpointed three factors of creating last content: timeless, niche, …
On first look, using Snapchat as a marketing or branding tool seems preposterous. It’s a tool used by teens! Snapchats only last for 10 seconds! All our hard work will be gone and we won’t have anything to show for it! But let me rephrase those concerns: Snapchat is a tool used by millions …
Today we discuss why it is important for your business to have online content. So, you worked hard setting up your business website. You spent money on a URL and servers. You set up an ecommerce shop to sell your product. And you officially launched. Now what? Your biggest obstacle is standing out in a …