Are books still a thing in 2014? And no, I’m not talking about eBooks (but if ebooks are your thing, here’s a great one to read!).
I’m talking about those little paperback notebooks filled with words that require you to lick your finger just to turn the pages. Ahhh! THOSE kinds of books.
As modern marketers we appreciate the evolution of content; especially the convenience of content to be read across various digital platforms. But I have to admit, it’s somewhat sad that we’ve adapted to the “better, faster, more efficient” way of reading and totally forgetten about the simplicity of good ol’ fashioned books.
This holiday gift giving season, we want to take it back to the basics of marketing. No disrespect to Kindles, Buffer or your mobile app store, but we think it would be good for the modern marketer to go back to their reading roots and crack open a book or two.
Here are our suggestions for the best books written in 2014 to give your modern marketer friend, relative or coworker:
1. Growing Up Fast: How New Agile Practices Can Move Marketing And Innovation Past The Old Business Stalemates
(image via Amazon.com)
Written by Jascha Kaykas Wolff, this book is a quick read and packed full of insights for someone looking to combine new-age trends in marketing with traditional strategy to create results.
2. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good
(image via Amazon.com)
Content queen Ann Handley can now add Wall Street Journal Bestselling Author to her resume and list of accomplishments. Her latest book is all about the value of writing and empowers everyone to dig deep to find their inner bestselling writer capabilities.
3. The Alliance: Managing Talent in the Networked Age
(image via Amazon.com)
4. The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time
(image via Amazon.com)
Originally published in 2012, The Tao of Twitter was expanded and revised in August of 2014 to better assist modern marketers to navigate the world of Twitter. If the new edition of the book leaves you wanting more Mark Schaefer, check out our interview with him from earlier this year.
All of these books are excellent examples of how modern marketers should address social media, quality writing, leadership and strategy. What were some of your favorites from 2014?
