TRACKING CONTENT AND WEB TRAFFIC IS ESSENTIAL What does digital content success look like? Is it measured in the total number of hits? The time a user spends on a page? The amount of new readers a post attracts? The effectiveness of a call to action? Tracking content and web traffic is undoubtedly the …
HAVE A PLAN OF ATTACK FOR YOUR SOCIAL MEDIA CAMPAIGN Social media campaigns are a significant part of online business. From hashtag awareness to launching a new product, these campaigns take on a variety of forms. This versatility makes social media campaigns simultaneously so effective, yet so scatter brained at the same time. The …
On first look, using Snapchat as a marketing or branding tool seems preposterous. It’s a tool used by teens! Snapchats only last for 10 seconds! All our hard work will be gone and we won’t have anything to show for it! But let me rephrase those concerns: Snapchat is a tool used by millions …
Put away the champagne and the confetti. 2013 was a year of significant developments in the marketing world that reflected larger changes in society. From simple things, such as micro-video and Snapchats, to larger ideas like Amazon Drones, it seems like every month has innovations that change the game. That’s what makes it almost impossible …