An intriguing facet to Jeremy Lin’s meteoric rise to starting point guard of the New York Knicks was experts and casual fans attempting to place Lin on an athletic frame of reference. The original (and lazy) comparison with Tim Tebow was largely due to his religious background. Others placed him as the basketball version of …
Commercials are as big a part of the Super Bowl experience as the game itself. The best ad spots build a buzz and create “water cooler” talk. Unsuccessful spots are met with resounding silence. Chrysler’s “Halftime in America” campaign was widely lauded as one of the best commercials while simultaneously creating a political stir. Watch …
Once thought to be a detriment, Twitter’s 140 character limit has become the calling card for users as diverse as news organizations, business companies, and bloggers. The limit makes sure Tweets are short, concise, and to the point – concepts that English teachers around the country strive to instill in their students. What can a …
As a featured contributor for SBNation.com and with regular appearances on ESPN’s “Around the Horn”, media personality Bomani Jones’s versatility crosses all forms of media. Jones started his career in sports journalism at ESPN’s Page 2 before a series of events lead him to build a passionate, loyal following with “The Morning Jones”. His story presents a road map …
When dueling companies in the same industry vie for customers, a natural rhythm of contrasting brand personalities develops. After all, a brand wants to distinguish itself from its competitor. A 30 second advertisement is not the place to find nuance or a middle ground. These polar opposites creates a black and white decision for the …
A 2010 UK study of brand personalities found Amazon, Microsoft, and Mercedes-Benz to invoke strong, positive feelings amongst consumers. On the opposite end, FIFA, with its incessant cheating scandals, was surveyed as the least honest brand. Although hardly a death sentence, a brands who consumers see as negative must heed the wake up call. A …