PROMOTING YOUR CONTENT ON TWITTER IS PRACTICAL AND PRAGMATIC
If you make one social media New Year’s Resolution for 2015, let it be this: create less, promote more. In the early days of digital marketing (well, we’re still technically in the early days, but work with me), content was used to fill up internet space.
But with the majority of companies and small businesses creating content, we’re in phase 2 of the digital marketing era: finding clever ways of promoting your content.
Twitter, along with Facebook, is the behemoth of social media content curation. We’ve discussed the significance of the 248 million total users and 500 million tweets sent every day.
And before I list 6 practical, ready to use tips for promoting your blog content on Twitter, I’d like to leave you with this statistic: 62%. As in, 62% of articles shared on Twitter came from a mobile device.
100 CHARACTERS OR LESS
If you take away one piece of advice from this post, it’s this: less is more.
Tweets under 100 characters get 21% more engagement and interaction.
You may have to rewrite your headline, but the underlying idea here is to learn how to craft as much intrigue as you can in as little words as possible.
The following sentence might not make sense: automating your tweets will make you more human.
What I mean is schedule your tweets promoting your content in advance so you can save time and energy for developing personal relationships. How exactly do you do this? Read on.
USE THE 80/20 RULE TO RESPOND AND PROMOTE
To make it so your account doesn’t look like spam, follow the 80/20 rule of social media. For every four tweets engaging and interacting with another individual, use one tweet for promoting your content.
This is how you can use automating for relationships. Your attention and energy isn’t about promoting your content – it’s about responding to people’s comments and questions.
And yes, respond to every comment, positive or negative, that you receive. Even a simple “thank you for reading” can be the beginning of a Twitter relationship.
FOCUS YOUR AUDIENCE
Promoting your content to 248 million users is impossible. Instead, pare down your audience.
Create a list of 5 thought leaders or brands that inspire your content.
Then, create a separate list of people whose content you engage with.
There. You pared down your audience. Now write for those two groups.
PIN YOUR TWEET
Twitter’s “Pin” feature allows you to embed one tweet to your profile page that always appears at the top of your page.
Since your website URL should appear on your Twitter profile, pinning your homepage is redundant. Instead, keep your latest post pinned to the top of your page, and change it once a week.
MEASURE WITH TWITTER ANALYTICS
The tips above are only as good as they are effective. And as we pointed out, all social media campaigns must be measured.
The key theme for social media is to be as human as possible, but that in itself is difficult to measure.
The easiest metric to measure your Twitter campaign promoting your blog is by the number of clicks that each tweet promoting content receives. Twitter Analytics is a free and easy way to measure the amount of interaction each tweet receives.
Find out what creates the most interactions, and stick to it.
But most of all, keep it short and simple.