Last time we discussed some design tips for your new Facebook Timeline page. Today we discuss some simple Facebook Timeline marketing tips. The big switch is coming on March 30th, so you don’t have much time to get your gameplan in order.
Marketing on your cover
Marketing on your page’s cover design can be tricky. As mentioned in my previous post about Facebook design, there are specific rules for what you can and can’t do. The key to an effective cover is making sure your graphics stand out. It’s also a great opportunity to show the world a photo of your team and/or facilities. Giving proof of having a team that will carry out services for the client is a great way to give comfort to your prospects.
Bye-bye default landing pages
Default landing pages are gone so no longer can you send people to a page of your choice. This is kind of a bummer but there are ways around this. Facebook wants to drive traffic to the Timeline pages so it’s going to be on you to drive traffic to your landing pages. It will be crucial for you to totally grind with the specific URLs for your special pages. Focus on driving inbound links from your places like your main site to your landing page.
More room to operate
Default landing pages might be gone but the pages are larger to allow for more creative design. The width of these pages are 810 px wide so take advantage of it. Don’t make your page too busy though as you’d want your main call-to-action to clearly stand out.
Don’t post too much
Of course don’t post too infrequently as well… but posting too much will devalue your content.
Pinning is winning
I’m not talking about Pinterest (I’ll do some Pinterest tips soon though). If you’re running a contest that you want your fans to know about, you can pin the post with the contest information to the top of the page. The pinned post will stay at the top of your timeline for 7 days.
Don’t leave your community hanging
If you’ve managed to get some folks engaged and they respond to your posts, be sure to acknowledge them and thank them. Growing a good Facebook community is not easy work. Be a good host and let your fans know their support is appreciated.
Let us know how we can help you with your Facebook marketing efforts.
