Facebook is one of the most widely used social media platforms internationally. With over two billion people active on the social network, Facebook gives companies an ideal platform to advertise their business. In this article, I will be discussing the differences between two widely used advertising methods that Facebook offers: Facebook boosted post vs ad. …
According to Doc Brown from Back to the Future, technology is falling short on many of its promises. For crying out loud its 2014. Where is my hover car?! Lucky for us, there are some technological advancement that have been made that we can get excited about – specifically on the internet with social media. …
And then there was two. Twitter and Facebook.
With all due respect to visually inclined platforms like Instagram and Pinterest, we focus today on the Batman and Robin of social media, Twitter and Facebook. Or more specifically, how these two platforms are are a one-two punch used to build brand awareness.
The Face of Social Marketing is Changing We hate to be cliche and say that the internet has changed everything, but we don’t know any other way to describe the impact the world wide web has had on…well, the world. From the way we receive our news to the way we communicate, the internet has …
Since its inception in February 2004, Facebook has changed the world and the way we live. Whether just “checking in” or looking to spend hours online, Facebook has become apart of our daily internet routine. We’re all familiar with Facebook’s popularity in relation to social networking, but what about using Facebook in a more professional …
There was a large outcry earlier this Spring when Facebook began purposefully limiting the organic reach of the Pages feature used by companies as apart of their social media strategy. This change called for marketers to begin expanding their reach and online presence for a fee. Not thrilled with the decision, online marketers reasoned that …
Hashtags (the hash symbol – #) first appeared in 1970, and was originally used in computer languages to denote groups and labels. And while the hashtag has taken on a life of its own after crossing over to pop culture, it still retains the core of its initial intentions of grouping and categorizing. Except in this …
Content is the big social media buzzword of 2014. And whether you’re trying to sell windows or t-shirts, online content has two goals that play off each other: increase user interaction while building your brand (or your client’s brand) at the same time. Again, these strategies work hand in hand – your content needs to …
Today we discuss why using Facebook for sports marketing is still a good idea. Do you think using Facebook for sports marketing is a valid strategy? The Facebook doomsayers are definitely out in full force – Princeton’s Department of Mechanical and Aerospace Engineering predicts that the social network will lose 80% of its users by …
Put away the champagne and the confetti. 2013 was a year of significant developments in the marketing world that reflected larger changes in society. From simple things, such as micro-video and Snapchats, to larger ideas like Amazon Drones, it seems like every month has innovations that change the game. That’s what makes it almost impossible …