Facebook boosted post vs ad

Facebook Boosted Post vs Ad: A Study on the Best Facebook Strategy

Facebook is one of the most widely used social media platforms internationally. With over two billion people active on the social network, Facebook gives companies an ideal platform to advertise their business. In this article, I will be discussing the differences between two widely used advertising methods that Facebook offers: Facebook boosted post vs ad. …

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Nao Talks: Erin Richards-Kunkel & the Shift in Social Media Marketing

The Face of Social Marketing is Changing We hate to be cliche and say that the internet has changed everything, but we don’t know any other way to describe the impact the world wide web has had on…well, the world. From the way we receive our news to the way we communicate, the internet has …

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facebook fan page

Become a Fan of the Facebook Fan Page

Since its inception in February 2004, Facebook has changed the world and the way we live. Whether just “checking in” or looking to spend hours online,  Facebook has become apart of our daily internet routine. We’re all familiar with Facebook’s popularity in relation to social networking, but what about using Facebook in a more professional …

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Social Media Strategy: Should Your Business Pay for Promoted Posts?

There was a large outcry earlier this Spring when Facebook began purposefully limiting the organic reach of the Pages feature used by companies as apart of their social media strategy. This change called for marketers to begin expanding their reach and online presence for a fee. Not thrilled with the decision, online marketers reasoned that …

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Facebook for Sports Marketing: Should Marketers Combine Them?

Today we discuss why using Facebook for sports marketing is still a good idea. Do you think using Facebook for sports marketing is a valid strategy? The Facebook doomsayers are definitely out in full force – Princeton’s Department of Mechanical and Aerospace Engineering predicts that the social network will lose 80% of its users by …

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5 Fearless Marketing & Branding Predictions for 2014

Put away the champagne and the confetti. 2013 was a year of significant developments in the marketing world that reflected larger changes in society. From simple things, such as micro-video and Snapchats, to larger ideas like Amazon Drones, it seems like every month has innovations that change the game. That’s what makes it almost impossible …

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