According to Wikipedia, “A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) designed to be read by smartphones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, a URL, or other data.” What does this mean to you? Basically you can give your fans, clients and customers access to rich content via mobile-friendly sites. Remember, your QR code’s destination must be mobile-friendly or else you’ll run the risk of ticking and turning off many potential brand ambassadors.
I’m in the process of writing a book. I plan to promote the book by giving away a chapter or two. In any ads I plan to run, I’m going to have a QR code in there that directs the reader to a mobile site where the promotional chapter(s) of the book can be read. Of course, I will give the reader an opportunity to purchase the book from the same mobile site.
Imagine that you’re doing some home hunting. When you pull up to the potential house of your dreams and go for an information flyer by the mailbox, you notice that there are no flyers left. Rats! QR codes should be placed on the “for sale” sign so that tech savvy home buyers can have instant mobile access to the home’s information (including photos of the house).
Music industry marketing is all about digital, video and giving music away for free these days. Stickers and flyers for promoting your band’s shows and releases are nice; but why stop there? You can’t assume the person who comes in contact with your printed promotional item is familiar with your music. Appeal to more than the sense of sight by designing a QR code into your flyer. Make the QR code’s destination a mobile-friendly website that features downloads for a few of your best song and a music video. Let the user experience a taste of your band so they can tell others that you’re performing and/or have a new release.
I’ll keep this short… QR codes on business cards are a must… so no more boring business cards! Place a QR code on the front of your new business card design and make its destination a mobile-friendly landing pagewith an exclusive offer for the user.