A few weeks ago, we covered the making of Johnny Football (born Johnny Manziel) – and for good reason. On Saturday, Manziel became the first freshman in the history of college football to win the Heisman Trophy. If he keeps at this pace, Manziel could potentially end up in the upper tier of sports marketing …
With the barrage of advertising seemingly intravenously injected into us these days, it’s hard to remember. Hard to remember the days when a glossy magazine ad and a specialized typeface were what we associated with a brand or product. First it was the frilly packaging and cute, witty slogans that made our neurons fire and …
Commercials are as big a part of the Super Bowl experience as the game itself. The best ad spots build a buzz and create “water cooler” talk. Unsuccessful spots are met with resounding silence. Chrysler’s “Halftime in America” campaign was widely lauded as one of the best commercials while simultaneously creating a political stir. Watch …
In a competitive environment where every business has a website, a Twitter account, and a Facebook page (and if you don’t, continue to check back to NaoMediaCon for tips), the margins for standing out are even thinner. Businesses must go the extra mile to command customer attention and build relationships. A podcast is a great, …
According to Wikipedia, “A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) designed to be read by smartphones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, a URL, or other data.” What does this mean to you? …
Pay-Per-Click (PPC) advertising may or may not be a new term for you, but you owe it to your business to learn more about it. With costs on the rise for PPC ads on popular sites like Facebook and Google, it’s one way to drive traffic to your site and increase profits. In just the …
Whether you’re a scrappy, no-name start-up or a monolithic powerhouse with years of experience, the success of your social networking efforts depends on one thing – focused goals. Without clear expectations, your creative team will be mired in indecision. Here are a few crucial ways to keep your social networking arm on task and under …
If you have kids, know kids, teach kids, or aren’t living under a rock, you’ve more than likely noticed the predictable onslaught of back-to-school advertisements that seem to be taking over print, television, and web advertisements. Have you stopped to consider the deep implications of what this “back-to-school” thing means? Moreover, have your kids? Historically, …