Halftime In America Commercial Analysis

Commercials are as big a part of the Super Bowl experience as the game itself. The best ad spots build a buzz and create “water cooler” talk. Unsuccessful spots are met with resounding silence. Chrysler’s “Halftime in America” campaign was widely lauded as one of the best commercials while simultaneously creating a political stir. Watch …

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Why A Podcast?

In a competitive environment where every business has a website, a Twitter account, and a Facebook page (and if you don’t, continue to check back to NaoMediaCon for tips), the margins for standing out are even thinner. Businesses must go the extra mile to command customer attention and build relationships. A podcast is a great, …

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Social Media Budget Do's And Don'ts

Whether you’re a scrappy, no-name start-up or a monolithic powerhouse with years of experience, the success of your social networking efforts depends on one thing – focused goals. Without clear expectations, your creative team will be mired in indecision. Here are a few crucial ways to keep your social networking arm on task and under …

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Back-To-School Branding

If you have kids, know kids, teach kids, or aren’t living under a rock, you’ve more than likely noticed the predictable onslaught of back-to-school advertisements that seem to be taking over print, television, and web advertisements. Have you stopped to consider the deep implications of what this “back-to-school” thing means? Moreover, have your kids? Historically, …

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