How music culture became intertwined with corporate branding

With the barrage of advertising seemingly intravenously injected into us these days, it’s hard to remember. Hard to remember the days when a glossy magazine ad and a specialized typeface were what we associated with a brand or product. First it was the frilly packaging and cute, witty slogans that made our neurons fire and …

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Why A Podcast?

In a competitive environment where every business has a website, a Twitter account, and a Facebook page (and if you don’t, continue to check back to NaoMediaCon for tips), the margins for standing out are even thinner. Businesses must go the extra mile to command customer attention and build relationships. A podcast is a great, …

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Mobile Marketing | 4 Unique Marketing Uses For QR Codes

According to Wikipedia, “A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) designed to be read by smartphones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, a URL, or other data.” What does this mean to you? …

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Back-To-School Branding

If you have kids, know kids, teach kids, or aren’t living under a rock, you’ve more than likely noticed the predictable onslaught of back-to-school advertisements that seem to be taking over print, television, and web advertisements. Have you stopped to consider the deep implications of what this “back-to-school” thing means? Moreover, have your kids? Historically, …

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