BUYING FOLLOWERS IS A GRAY AREA The rule of thumb is that buying followers is generally looked down upon. Especially in social media, where the buzzwords and ideals revolve around building an organic following. The key idea of social is that you become an influencer or thought leader in your genre because of the quality …
Instagram followed a familiar pattern of blogs, Facebook, and Twitter when it hit the scene in 2010 . They each began as platforms for personal expression, with communities developing around various niche interests through the ability of one person to reach a world far beyond their physical realm. Much like it’s internet predecessors, after a …
Hashtags (the hash symbol – #) first appeared in 1970, and was originally used in computer languages to denote groups and labels. And while the hashtag has taken on a life of its own after crossing over to pop culture, it still retains the core of its initial intentions of grouping and categorizing. Except in this …
It’s the holiday season, and we sports marketers have plenty to celebrate because our favorite social media platforms for sports brands have gifted us with three enhancements. Here are three social media launches and updates you can’t miss and how you can use them. 1. Pinterest Secret Boards Finally, Pinterest has granted us the ability …
Sports and social media go hand in hand. During a sporting event, we see spikes in Twitter activity, increased Facebook chatter, and a change in Instagram hashtags being used, just to name a few. Newer social media tools are all about creating an emotional connection, especially through visuals, and these must be addressed in your overall marketing strategy. …
If you’ve been sucked into the voracious black holes of procrastination otherwise known as Pinterest or Instagram, then you probably want to stop reading right now. Because now there’s – get this – Pinstagram. Are you frightened yet? I am. Pinstagram is the brainchild of Pek Pongpaet and Brandon Leonardo, and was the kooky result …
