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Nao Media: Atlanta Digital Marketing Agency | Atlanta SEO Company
Nao Media: Atlanta Digital Marketing Agency | Atlanta SEO Company
  • Our Story and Values
    • Our Team
  • Our Work and Case Studies
  • Products and Pricing
  • Digital Marketing Blog
  • Contact
Nao Media: Atlanta Digital Marketing Agency | Atlanta SEO Company
  • Our Story and Values
    • Our Team
  • Our Work and Case Studies
  • Products and Pricing
  • Digital Marketing Blog
  • Contact

music industry

Where has the money gone? Part 1 – The Recording Industry

May 30, 2013 by Nao Staff

Over the past 15 years, the recording industry has fundamentally shifted their business model. After years of fighting change, the industry has slowly latched on to new technologies, and for the first time since 1999, music sales actually increased, albeit only 0.3 percent.  Still, it’s a sign that perhaps the future will be a brighter …

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Categories Consulting

As 'Gangnam Style' Reaches Declining Stage, What Should Its Exit Strategy Be?

November 29, 2012 by Nao Staff

From South Korea to Dancing With the Stars, Psy’s “Gangnam Style” has made kids and their grandparents get up and dance without even knowing about the affluent neighborhood its named after and poking fun at. But, as we’ve seen in the entertainment industry per Isaac Newton, what goes up must come down. Marketers are on …

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Categories Social Media

Meet Macklemore: Hipster-Hip-Hop Fusion Makes Underground Rumblings

November 6, 2012 by Nao Staff

This post is part of our Game Changer Series, which is dedicated to bringing uniquely inspiring artists into the spotlight. Finding gems in a sea of similar talent, Nao does what it does best in the crowded music industry: Never Accept Ordinary. Straight from Seattle, hip-hop local legends Macklemore and Ryan Lewis are making themselves known …

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Categories Branding, Marketing

Rdio is Changing the Game with First-of-Its-Kind Artist Program

October 26, 2012 by Nao Staff

This post is part of our Game Changer Series, which is dedicated to bringing uniquely inspiring artists into the spotlight. Finding gems in a sea of similar talent, Nao does what it does best in the crowded music industry: Never Accept Ordinary. This time, we’re not spotlighting one outstanding, up-and-coming artist. We’re highlighting a company …

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Categories Marketing, Media

Discovering Your Brand Voice in the Manic Music Industry

October 23, 2012 by Nao Staff

There’s a lot of noise in the music industry, especially when every artist is yelling over the other to try and get noticed, get a deal, get a big break. But that’s a lot of work and strain, especially for those singers whose livelihoods depend on conserving that beautiful voice and resting it as much as …

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Categories Branding, Marketing

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