LeBron James’s decision to return to the Cavs is bigger than personal branding. My relationship with Northeast Ohio is bigger than basketball. I didn’t realize that four years ago. I do now. – LeBron James Today’s lesson – LeBron James and personal branding: Friday, July 11th, 2014, is the day that LeBron James became human …
Passion without action is disrespectful. It’s disrespectful to yourself and to those who depend on your productivity and success. If you’re confident that you’ve found your passion, you’ve completed an important first step; but you can’t stop there. No one is going to make things happen for you and you can’t impose your will on …
Last week (Thursday, January 17th) Lance Armstrong was interviewed by Oprah Winfrey on her OWN Network over two nights of awkward programming. The mission: To come clean on the doping allegations that have haunted him for years. The result: Further damage to Armstrong’s once ironclad personal brand. Where did he go wrong? Keep on reading, …
When it comes to personal branding, some athletes get it and some don’t. Some are lone branding masterminds and some need a team to help them with branding decisions. Some star athletes are presented opportunities in the form of sponsorships and endorsements (even if they have zero personality). Their stellar play on the field or …
It’s in our human nature (for most people) to enjoy fun things. Fun should not be limited to a few hours on the weekend. We must find a way to enjoy every aspect of life (even work!). This doesn’t mean to force smiles and giggles at a funeral. That can just be creepy. I’m referring …
Personal Branding Tips from Atlanta’s Top Branding Experts Oh, so you don’t need personal branding tips? First, if you don’t think you have a brand, you’re severely mistaken. It doesn’t matter if you’re Barack Obama, Barry O’Connor or Bianca McDonald. You have a brand that’s talked about, judged, tested, measured and documented every day. Stay-at-home …
As a featured contributor for SBNation.com and with regular appearances on ESPN’s “Around the Horn”, media personality Bomani Jones’s versatility crosses all forms of media. Jones started his career in sports journalism at ESPN’s Page 2 before a series of events lead him to build a passionate, loyal following with “The Morning Jones”. His story presents a road map …