Hashtags are a versatile way to communicate. It can be used as a way to categorize topics, a search function, or to group comments together to create a cohesive narrative of events. Hashtags on Twitter are especially useful in sporting events for the simple reason that sports are live and televised, and bring a lot …
With a 30 second Super Bowl spot costing upwards of $4 million, the question remains: is it worth it? At some point, the cost of the commercial has to outweigh the financial benefits, and having a Super Bowl commercial is only for company bragging rights. Maybe we’ve already hit that turning point – after …
This blog covered the marketing of Russell Wilson and Johnny Football, the relationship between Chip Kelly and Nick Saban, and the dynamism of Colin Kaepernick. We end our 2012-13 season coverage by focusing on the least known QB of the final four, and now Super Bowl Champion: Joe Flacco. Overshadowed by his quarterback counterpart in …
Commercials are as big a part of the Super Bowl experience as the game itself. The best ad spots build a buzz and create “water cooler” talk. Unsuccessful spots are met with resounding silence. Chrysler’s “Halftime in America” campaign was widely lauded as one of the best commercials while simultaneously creating a political stir. Watch …