LeBron James and Personal Branding: Lessons in Humanity
LeBron James’s decision to return to the Cavs is bigger than personal branding. My relationship with Northeast Ohio is bigger than basketball. I didn’t realize that four years ago. I do now. – LeBron James Today’s lesson — LeBron James and personal branding: Friday, July 11th, 2014, is the day that LeBron James became human …