LeBron James’s decision to return to the Cavs is bigger than personal branding. My relationship with Northeast Ohio is bigger than basketball. I didn’t realize that four years ago. I do now. – LeBron James Today’s lesson — LeBron James and personal branding: Friday, July 11th, 2014, is the day that LeBron James became human …
This blog has debated whether October is the best month for sports, with a combination of MLB playoffs, the NFL season, and the start of the NBA at the end of the month. It’s no secret that the NBA is one of the Nao blog’s favorite sports with investments in teams ranging from the Portland …
Wilt Chamberlain, Danny Manning, and Andrew Wiggins Although the college basketball season is still over a month away, Andrew Wiggins, uber-uber-uber prospect of the Kansas Jayhawks, found his way into the spotlight in a big way. Getting a Sports Illustrated cover before playing one collegiate game is a sign of game changing expectations. Rumors …
The Miami Heat ripped at the end of the second quarter on Sunday in game 5 of the NBA Finals vs. the San Antonio Spurs. The Heat, once down as much as 15, cut the lead down to 7 before Tony Parker hit a buzzer beating lay in. As the game faded into a commercial …
Just because it’s past the New Year doesn’t mean we can’t continue to celebrate 2012. Below is a list of 5 sports trends that moved us for one reason or another this past year, and hopefully will move us in the years to come. 2012 Class of Rookie Quarterbacks This crop of 2012 rookie quarterbacks …
When it comes to personal branding, some athletes get it and some don’t. Some are lone branding masterminds and some need a team to help them with branding decisions. Some star athletes are presented opportunities in the form of sponsorships and endorsements (even if they have zero personality). Their stellar play on the field or …