EARN YOUR CALLS TO ACTION
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We’ve seen these types of ads pop up from all sorts of websites. We may have even signed up for some. What do these seemingly random demands have in common? They are calls to action (or CTA).
Let’s say you write a blog post about a product that has your audience sharing on Facebook and Twitter. What next? Well, whatever you want your enrapt audience to do! The ball is in your court. Do you want your audience to buy a product? Do you want your users to subscribe to an email list? Now is the time to tell your audience the next steps you want them to take.
Think of calls to action as a trade off – you offer users unique value while they give you their action.
The reason why calls to action are so important lies in metrics and conversions. This is the key difference that separates online marketing from other types of online writing. You want to compel your audience to an action. Hence, your call to action.
THE CALL TO ACTION IS THE CLIMAX TO YOUR POST
Calls to action follow two baseline rules: first, you can only create one call to action per post. Any more than that is too spammy. Second, the most effective calls to action come on the bottom (or end) of your content, right after you delivered the reader an engaging experience.
Think of the content of your post as jabs. Then think of your CTA as the knock-out punch. But first and foremost, you need to start with a goal. And it’s not always money.
We recently released our first e-book, titled “The Nao Blueprint: How to Develop a Content Creation Machine”. Our goal was two-fold: to increase awareness of our brand, and to get users who found our content engaging to sign up for our email list.
EXCITE YOUR AUDIENCE TO ACTION
Let’s get to what you’re here to read: how to write the perfect call to action that gets 100,000 subscribers in one day. I hate to break it to you but there is no magic formula. There are ways, however, to increase chances that your CTA compels users to act, including:
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start your CTA with verbs: verbs are shown to get the most shares on Twitter
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include numbers: there’s a reason why most of the content you see shared on Facebook starts with some form of “4 ways to…” or “Top 6 Reasons…”
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emphasize benefits in a concise way: make clear what you’re offering with your CTA, and how it can impact your audience
Lastly, always remember to put calls to action in your post. Marketing content without a call to action is aimless. The only thing worse than having a poorly written CTA is to have none at all.
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