How Google's SEO Change Affects Mobile Content

GOOGLE ALGORITHMS AFFECT MOBILE CONTENT In what was billed at “Mobilegeddon”, Google rolled out what analysts called the company’s biggest change to their search algorithm in years. The update involved how sites would be categorized for mobile searches, with mobile friendly sites ranking higher. The algorithm update is the icing on the cake for what …

Read moreHow Google's SEO Change Affects Mobile Content

Google+: The Secret Ingredient to Your Personal Brand

GOOGLE+ WILL BUILD YOUR PERSONAL BRAND Expectations were sky high when Google+ opened up to the public back in September 2011. It was Google’s attempt to create a game changing social network site, their way of not only gaining their footprint within the Twitter’s and Facebook’s of the online world, but revolutionizing social. They would …

Read moreGoogle+: The Secret Ingredient to Your Personal Brand

5 Social Media Tactics for Sports Brands

Sports and social media go hand in hand. During a sporting event, we see spikes in Twitter activity, increased Facebook chatter, and a change in Instagram hashtags being used, just to name a few. Newer social media tools are all about creating an emotional connection, especially through visuals, and these must be addressed in your overall marketing strategy. …

Read more5 Social Media Tactics for Sports Brands

Privacy Schmivacy – Right?

Last time I checked, there is actually still something called The Constitution, and we actually don’t live under the rule of an oppressive, dictatorial regime. But don’t tell that to folks like the ones at the Maryland Correction Agency (MCA), who recently began demanding its employment applicants’ social networking passwords as a condition of their …

Read morePrivacy Schmivacy – Right?

4 Ways To Engage Students Through Social Media

As a business professor, I am interested in how today’s college student learns. What I’ve found is that regardless of the type of student (adult, traditional undergrad, graduate, MBA etc.), it is helpful to create communication channels outside of the confinements of the Online or traditional classroom. Below are four ways to engage students through …

Read more4 Ways To Engage Students Through Social Media