GOOGLE ALGORITHMS AFFECT MOBILE CONTENT In what was billed at “Mobilegeddon”, Google rolled out what analysts called the company’s biggest change to their search algorithm in years. The update involved how sites would be categorized for mobile searches, with mobile friendly sites ranking higher. The algorithm update is the icing on the cake for what …
We live in a world where almost anything we need answers to can be found online. Anything from our automobiles, our allergies and even our ancestors can be discovered. With the click of a mouse we have access to not only information pertaining to us, but info about the world around us. Because the internet is …
GOOGLE+ WILL BUILD YOUR PERSONAL BRAND Expectations were sky high when Google+ opened up to the public back in September 2011. It was Google’s attempt to create a game changing social network site, their way of not only gaining their footprint within the Twitter’s and Facebook’s of the online world, but revolutionizing social. They would …
On Friday, April 5th, I had the pleasure of joining Laura Click, Valentina Escobar-Gonzalez, and Kerry Gorgone on a panel for new social media marketers at Social Slam in Knoxville, TN. Many people know that I regard Social Slam as the best marketing conference around. This year was even better, not only because I was …
Sports and social media go hand in hand. During a sporting event, we see spikes in Twitter activity, increased Facebook chatter, and a change in Instagram hashtags being used, just to name a few. Newer social media tools are all about creating an emotional connection, especially through visuals, and these must be addressed in your overall marketing strategy. …
If you’re anything like me, about every month or so, you find yourself aggravated or annoyed by something you saw on a certain blue-themed social networking site (which shall remain nameless) and end up blurting out “Ugh, I’m just gonna cancel this stupid thing! I hate half these people anyways!” Perhaps this frustration is sourced …
Last time I checked, there is actually still something called The Constitution, and we actually don’t live under the rule of an oppressive, dictatorial regime. But don’t tell that to folks like the ones at the Maryland Correction Agency (MCA), who recently began demanding its employment applicants’ social networking passwords as a condition of their …
As a business professor, I am interested in how today’s college student learns. What I’ve found is that regardless of the type of student (adult, traditional undergrad, graduate, MBA etc.), it is helpful to create communication channels outside of the confinements of the Online or traditional classroom. Below are four ways to engage students through …
Starting today, Google’s newprivacy policy will go into effect. It’s a move that has drawncriticism for its perceived opening up of channels that used to be closed, at least when it comes to your privacy on the web. First, what kind of changes can you expect? Well, they won’t be changes you’ll notice – unless …
Today’s mothers are using social media and online advertisement to spread information, provide tips and advice, and pad their bank accounts – without ever having to change out of their pajamas! Oh, wait…nevermind. These ladies probably make enough cash and have enough clout from their lucrative (and self-made) gigs to afford the latest Louboutin creations …