NFL Branding: The QB and the Coach

  As we go into the 2014 NFL Conference Championships, there is one commonality between the Denver Broncos, New England Patriots, Seattle Seahawks, and San Francisco 49ers: the head coach and the quarterback are the face of their team, franchise, and ultimately, the fan experience. The NFL is known as a quarterback’s league, but I’d …

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NFL Midseason Brand Check

This week marks the halfway point of the NFL season. We covered who’s up and who’s down after the first four games, when Peyton Manning was destroying defenses at an unprecedented level. While Manning and the Broncos cooled off from their historic rate, they, along with a handful of teams, have set their eye on …

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#WWS 42: NFL Brand Check – First Quarter

NFL coaches divide the season into quarters. It was as much a mental tactic as it was a physical one. A quarter, 4 games, was a digestible way to game plan for future opponents, and look back on your own team’s trends. The first quarter of the NFL season is a roller coaster of emotions. …

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Playing in Pink: Not Just an NFL Ploy For More Female Fans

The NFL’s support of  the predominately feminine fight against breast cancer has been commended for its creative tactic to attract more female fans. But, the marketing campaign –   called “A Crucial Catch” in partnership with the American Cancer Society – is battling that messaging as being much more than a way to ride the wave of pink-PR-hype and get …

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