As we go into the 2014 NFL Conference Championships, there is one commonality between the Denver Broncos, New England Patriots, Seattle Seahawks, and San Francisco 49ers: the head coach and the quarterback are the face of their team, franchise, and ultimately, the fan experience. The NFL is known as a quarterback’s league, but I’d …
This week marks the halfway point of the NFL season. We covered who’s up and who’s down after the first four games, when Peyton Manning was destroying defenses at an unprecedented level. While Manning and the Broncos cooled off from their historic rate, they, along with a handful of teams, have set their eye on …
NFL coaches divide the season into quarters. It was as much a mental tactic as it was a physical one. A quarter, 4 games, was a digestible way to game plan for future opponents, and look back on your own team’s trends. The first quarter of the NFL season is a roller coaster of emotions. …
It’s been hard to avoid the news and reactions (from all sides) to the verdict of the George Zimmerman. The trial, which resulted from the killing of 17-year old Trayvon Martin, was both politically and racially charged. People from all over the globe and from all walks of life reacted to the not guilty verdict, …
This blog covered the marketing of Russell Wilson and Johnny Football, the relationship between Chip Kelly and Nick Saban, and the dynamism of Colin Kaepernick. We end our 2012-13 season coverage by focusing on the least known QB of the final four, and now Super Bowl Champion: Joe Flacco. Overshadowed by his quarterback counterpart in …
This seems to be a golden age for young NFL quarterbacks. The year’s rookie QB class alone produced three franchise quarterbacks in Andrew Luck, Robert Griffin III, and Russell Wilson. These young QB’s did well from a marketing perspective as well. Cam Newton signed with Under Armour, Andrew Luck with Nike, and RGIII is the …
The NFL’s support of the predominately feminine fight against breast cancer has been commended for its creative tactic to attract more female fans. But, the marketing campaign — called “A Crucial Catch” in partnership with the American Cancer Society — is battling that messaging as being much more than a way to ride the wave of pink-PR-hype and get more …