According to a survey conducted by Web.com and National Association of Women Business Owners, some 81% of women business owners (WBOs) say they’re optimistic about their business performance in 2013 — 66% of them are more optimistic than they were last year. Additionally, 73% plan to invest more in marketing in 2013. When asked about their …
Lights, camera, Vine. If you’ve heard of this app entering the branding strategies of major companies but have no idea what it is or why marketers are crazy for it, then you’ve come to the right place. We’ll look at it from a sports and entertainment perspective, but most of these tips span industries since …
The professional social media network LinkedIn has made big strides in creating a brand-friendly space. With the recent addition of company pages, the opportunities for brands in both the sports and entertainment marketing field are endless. Here are ways to optimize your company’s presence, as well as your client’s brand, on LinkedIn. 1. Simple is …
The holidays are the perfect reason to act like a kid again, and reruns of your favorite childhood holiday classics make it easy. For marketers, we bring you additional excuses to gather up the kids and watch Rudolph, Frosty, The Peanuts gang and the Grinch this season. Watch for the underlying subliminal messages in each, …
Email is the most effective tool in marketing, and is a simple and cost-efficient way to communicate with customers, promote your clients, and engage with the people who make them successful. Email marketing is a necessary part of your content strategy. But, there’s much more to it than simply blasting out an email update. For …
We see artists and athletes making mistakes on and off the camera constantly. As a result, it’s important for the people behind the scenes to know how to manage these mishaps before they even happen. Part of the reason we talk about social media crisis management is because what may seem like a small mistake …
This post is part of our Game Changer Series, which is dedicated to bringing uniquely inspiring artists into the spotlight. Finding gems in a sea of similar talent, Nao does what it does best in the crowded music industry: Never Accept Ordinary. This time, we’re not spotlighting one outstanding, up-and-coming artist. We’re highlighting a company …
There’s a lot of noise in the music industry, especially when every artist is yelling over the other to try and get noticed, get a deal, get a big break. But that’s a lot of work and strain, especially for those singers whose livelihoods depend on conserving that beautiful voice and resting it as much as …