Innovative healthcare marketing ideas are crucial because the need for doctors, surgeons, and pharmaceuticals is always there and the public has to know where to get quality medical help. Just like the world of healthcare, marketing is always evolving, so it’s going to be beneficial for your healthcare organization to spruce things up a bit. …
UNDERSTAND THE DIFFERENCE BETWEEN CONTENT MARKETING AND SOCIAL MEDIA MARKETING In the digital world, it’s easy to see everything a company creates as part of that company’s brand. From the logo, to website design, to how a company tweets, how a company acts and communicates in a digital space IS technically their brand. But …
Social media has taken over the way we communicate online and the way we conduct business. For those of us who have multiple social media accounts, juggling how, when and where we post on these sites could drive even the most internet savvy person mad. Lucky for us, there is a way to lessen the load …
Social media is dominating the digital marketing scene and the online photo sharing platform Pinterest is becoming a popular tool for companies to include in their social marketing strategy to grow their business. When formatting a social marketing strategy, most content marketers go for the usual suspects (Facebook, Twitter and Google+). But with over 70 million …
Influence marketing is all the rage right now for brands — and for good reason. If you get an influencer on your brand’s side, the possibilities for generating more business are multiplied. Consumers trust those social networking superstars because of their reputation for recommending great products, and brands trust them to spread their positive opinions …
According to a survey conducted by Web.com and National Association of Women Business Owners, some 81% of women business owners (WBOs) say they’re optimistic about their business performance in 2013 — 66% of them are more optimistic than they were last year. Additionally, 73% plan to invest more in marketing in 2013. When asked about their …
Memes are hard to ignore online, which is why you shouldn’t miss out on including them in your social media sports marketing mix. What is a meme, you wonder? A “meme”,” rhyming with “theme,” is a cultural symbol or social idea that is compelling and shared. It often includes wit and illustration that references current …
The professional social media network LinkedIn has made big strides in creating a brand-friendly space. With the recent addition of company pages, the opportunities for brands in both the sports and entertainment marketing field are endless. Here are ways to optimize your company’s presence, as well as your client’s brand, on LinkedIn. 1. Simple is …
The holidays are the perfect reason to act like a kid again, and reruns of your favorite childhood holiday classics make it easy. For marketers, we bring you additional excuses to gather up the kids and watch Rudolph, Frosty, The Peanuts gang and the Grinch this season. Watch for the underlying subliminal messages in each, …
From South Korea to Dancing With the Stars, Psy’s “Gangnam Style” has made kids and their grandparents get up and dance without even knowing about the affluent neighborhood its named after and poking fun at. But, as we’ve seen in the entertainment industry per Isaac Newton, what goes up must come down. Marketers are on …