Brands and agencies worldwide are flocking to Pinterest so they can establish their presence on the image-driven social network. Sure it’s cute, but Pinterest is more than your girlfriend posting pictures of her latest pot pie. The social network is a powerful tool that will get your brand in the eyes of a buying demographic. Below are some creative marketing tips that you can put into action on Pinterest.
Stand for good.
If you or your brand truly cares about something, let that shine through your engagement on Pinterest. Pinterest is a perfect platform for getting out the word for your philanthropic and charitable efforts. A brand that has real human interests has a lot to gain from having a presence on Pinterest.
Make sure your pinned images pop.
This is simple but important. The message can be good but if the images aren’t appealing the message won’t go far. I would put the creation of the assets you plan to put on Pinterest in the hands of an internal or contracted creative person or agency. My college buddy, Ross Knight is a good example of someone who knows how to pin powerful images.
Be creative but also be organized.
Have a plan when pinning. You should have well-named boards for all your property on Pinterest. If you’re a clothing line, organize and name your boards based on clothing type (i.e. shirts, denim/jeans, etc.) or by lifestyle (i.e. casual, formal, business). Check out Gap on Pinterest.
Don’t focus too much on your own products.
Pin photos of your staff and facilities. Let your fans inside your brand by showing them you have more to offer than the latest sale item. Curate the freshest pins from others. The point is to become an authority on what’s cool and creative.
Occasionally throw a bone to your competition by giving them props on something hot from their product line. Be sure to re-pin or like their original pin. Don’t upload or pin your competition’s stuff for them.
Viral quotes are all the rage.
Seek the balance between style and message. These quotes can go really far.
Align your brand with other creative entities in other verticals.
Creating a tribe on social networks is never a bad idea. Outside of your fans, relationships with other brands and entities complete your network. Create a “Friends” board and put the best of the best from your partners on it. Be sure your partners are reciprocating by supporting your brand’s content.
