Content marketing is essential for ecommerce businesses — it’s a key marketing channel that can help to establish a brand, improve search engine rankings, and ultimately lead to sales. But it’s not quite as simple as writing a couple of blog posts and sharing an update on social media. You need to make sure that …
QUALITY DEFINES CHAMPIONSHIP BASKETBALL TEAMS AND CONTENT AGENCIES “Failing to prepare is preparing to fail” – John Wooden At first glance, there may not be many similarities between NCAA’s March Madness and creating quality content. The March Madness tournament is college basketball’s tournament to crown a champion. Content creation is, well, about storytelling through original …
I’m going to be brutally honest for a moment and I hope I don’t offend anyone. Everyone is not a good writer. *ducks for cover and waits until it’s safe to re emerge* Truth is, the majority of us struggle with words. Be it crafting white papers or web copy, most people struggle with not …
2015 is OUR year. Sure, last year was great, but we really feel that this year will be our most successful and productive year yet. 2014 ended on a high note with great teamwork rhythm, new business, a new website, stronger collective faith, and a grittier work ethic. 2014’s progress really has us excited about all …
So you’ve hired someone to do all your business writing for the web. You’re confident with their writing style and marketing strategy and you just KNOW that from their copywriting services you’ll see an increase in leads. But then a month goes by and you don’t see the boost in customers that you expected. So …
When any business decides to incorporate blogging into their cache, the first question they will probably ask is “what will we write about ?”. After a brainstorming session and thinking up awesome topics, the next question is usually “how often should we publish?”. The first question is relatively simple: you write the type of content …
There’s been a steady push for companies to start to incorporate digital media into their marketing strategies. Between Snapchat, Vine and YouTube it feels like video content creation is the new wave of online marketing. Although mobile content through apps seem to be the popular route, businesses shouldn’t rule out webinars as another option to expand …
Those of us blog writers who write for a living know that writer’s block is a real thing. Exhaustion from clients or frustration with issues in our personal lives can drain our brain power and make it almost impossible for us to type one more letter or think of one more synonym. When the frustration …
A content writing workflow separates awesome copywriters from the average. A well-implemented content writing workflow is great for all parties who are involved in the process of content creation and marketing. It gives a writing team a system for writing organized web-ready content. And it gives a client what they desire: transparency of the writing …
The internet has become a way of life and there has been an enormous shift for business’ to have online content. If you’re passionate about writing and want to take your talents to the internet, it’s important to know how to go about being an efficient web copywriter. Before you dive into the deep end of web copywriting, there’s a few things …